Top Ads on HBO Nordic

HBO Nordic Background Introduction:

Har du behov for support, vennligst ta kontakt med vår kundeservice: https://no.hbonordic.com/service/contact Facebook-siden er forbeholdt diskusjoner om innhold og nyheter på tjenesten.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HBO Nordic has been advertising and marketing on Facebook for many years. And HBO Nordic has placed 1009 of ads on the Facebook platform in the last month. In the past few years,HBO Nordic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HBO Nordic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HBO Nordic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HBO Nordic.

BigSpy

1.HBO Nordic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HBO Nordic  HBO Nordic  HBO Nordic
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HBO Nordic Marketing Objectives Analysis: 

HBO Nordic has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HBO Nordic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HBO Nordic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HBO Nordic'in gönderisinden fotoğraflar  HBO Nordic Photos from HBO Nordic's post 
Ad Copy Text  Programoversikt - uke 25 på hbonordic.com. Mandag 15.06: I Know This Much Is True S1 E6 (sesongfin...  Kommer snart: Eristyksissä (At Home Finland) ☀️ Den första finska originalserien från HBO...  Sanoiko joku leffailta? Katso kaikki nämä valloittavat Disney-klassikot nyt osoitteessa hbonordi...
Link Description  N/A  Kommer snart: Eristyksissä (At Home Finland) ☀️ Den första finska originalserien från HBO, Eristyksissä, har premiär på hbonordic.com i sommar. I en ny antologiserie ger sju regissörer oss en inblick i hur de upplever den sociala effekten av den globala Covid-19-pandemin. Finland har flera gånger blivit utnämnt till landet med de lyckligaste invånarna. Enligt undersökningar är den finska befolkningen som allra lyckligast när de får vara på sina sommarställen, långt från sin närmsta granne. Men hur hanterar finländarna en situation när begränsad social interaktion inte längre ett val utan ett krav? De hyllade finska regissörerna AJ Annila, Aleksi Salmenperä, Alli Haapasalo, Mikko Kuparinen, Mika Kurvinen, Teemu Nikki and Marja Pyykkö regisserar alla var sitt avsnitt av serien.  N/A
Website Link  hbonordic.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 688  821  142
Like 32  1206  819

HBO Nordic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HBO Nordic Top 1 ads got 32 likes. HBO Nordic uses a sentence with the finishing touch title: “HBO Nordic'in gönderisinden fotoğraflar”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HBO Nordic shared 688 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HBO Nordic should continue to optimize the ad content.

3.HBO Nordic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-06-16-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://en.hbonordic.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=p-no-fb-prospecting-postengagement&utm_term=no-a1555-weekly_update-prsp-int.series_mix-20200615-do3&utm_content=no-album-weekly_update.week_25-20200615-boost  https://www.facebook.com/HBOSweden/?refid=28&_ft_=adid.23844743915290069:qid.6839476302416736577:mf_story_key.-6555346597466491018:is_sponsored.1:ei.AI@AQLnOCvL8uGMNdYTg-kb_28MthoV1jmcofvqE7a9TOd47FNlNEpmNzbcOypz07_fnnyjCwWUdWFrSMKmnAohRbtw:top_level_post_id.1624916947670737:content_owner_id_new.138671496295297:page_id.138671496295297:src.22:photo_id.1624916751004090:story_location.5:story_attachment_style.photo:view_time.1592439242:filter.h_nor:tds_flgs.3:actrs.138671496295297:page_insights.%7B%22138671496295297%22:%7B%22page_id%22:138671496295297,%22page_id_type%22:%22page%22,%22actor_id%22:138671496295297,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592297466,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1624916947670737%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:138671496295297,%22page_id%22:138671496295297,%22post_id%22:1624916947670737,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/HBOFinland/?refid=28&_ft_=adid.23844720680450069:qid.6838878252440193819:mf_story_key.-917639640779336101:is_sponsored.1:ei.AI@AQIqUPJY0FFq4EKGkPCChMRCabSdp83F2sYfFA-mLCSOaH0z_DNNyYEGscwQA4BEOXc8fOTDEx0VO0QF6OTL2oYy:top_level_post_id.3390921537586871:content_owner_id_new.571276759551377:page_id.571276759551377:src.22:photo_attachments_list.%5B3390903154255376,3390903160922042,3390903327588692,3390903147588710%5D:photo_id.3390903154255376:story_location.5:story_attachment_style.album:view_time.1592300276:filter.h_nor:tds_flgs.3:actrs.571276759551377:page_insights.%7B%22571276759551377%22:%7B%22page_id%22:571276759551377,%22page_id_type%22:%22page%22,%22actor_id%22:571276759551377,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591952401,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3390921537586871%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:571276759551377,%22page_id%22:571276759551377,%22post_id%22:3390921537586871,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HBO Nordic are successful.

HBO Nordic Creative Analysis: 

HBO Nordic placed a Carousel ad in 2020-06-14-2020-06-20, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HBO Nordic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  N/A  Finland
Language  Turkish  Swedish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HBO Nordic has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HBO Nordic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-16-2020-06-20  2020-06-11-2020-06-20
During  7 days  5 days 10 days 
Like  32  1206  819
Share  2  10  11
Comment  5  15  29

Advertising effectiveness is a direct manifestation of advertising. HBO Nordic ‘s Top 1 ad received 32 likes, 2 shares, 5 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HBO Nordic, helping HBO Nordic to grasp the ad data more clearly.