Top Ads on HBO Latinoamérica

HBO Latinoamérica Background Introduction:

Página oficial de HBO® para Latinoamérica, el canal de televisión Premium que te da acceso a un mundo al que usualmente no puedes llegar. Visita HBOMAX.TV y descubre el poder de nuestras historias.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HBO Latinoamérica has been advertising and marketing on Facebook for many years. And HBO Latinoamérica has placed 479 of ads on the Facebook platform in the last month. In the past few years,HBO Latinoamérica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HBO Latinoamérica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HBO Latinoamérica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HBO Latinoamérica.

BigSpy

1.HBO Latinoamérica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HBO Latinoamérica  HBO Latinoamérica  HBO Latinoamérica
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HBO Latinoamérica Marketing Objectives Analysis: 

HBO Latinoamérica has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HBO Latinoamérica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HBO Latinoamérica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Descarga y pruébalo gratis!  Descarga y pruébalo gratis! ¡Ver ahora! 
Ad Copy Text  Superhéroes a la carta, descúbrelos en HBO GO.  Tus mejores amigos pueden ser de muchos tipos.  Nuevas aventuras llegan a HBO GO. Atrévete a vivirlas y disfrútalo ya.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  SUBSCRIBE  SUBSCRIBE  WATCH_MORE
Text Word Count 48  46  72
Like 17  5  2

HBO Latinoamérica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HBO Latinoamérica Top 1 ads got 17 likes. HBO Latinoamérica uses a sentence with the finishing touch title: “Descarga y pruébalo gratis!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HBO Latinoamérica shared 48 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HBO Latinoamérica should continue to optimize the ad content.

3.HBO Latinoamérica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-08-2020-06-18  2020-05-08-2020-06-17  2020-05-11-2020-06-12
Landing Page Link  http://itunes.apple.com/app/id1047848937  http://itunes.apple.com/app/id1047848937   http://itunes.apple.com/app/id1047848937

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HBO Latinoamérica are successful.

HBO Latinoamérica Creative Analysis: 

HBO Latinoamérica placed a Carousel ad in 2020-05-08-2020-06-18, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HBO Latinoamérica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru,Dominican  Mexico  N/A
Language  Spanish  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HBO Latinoamérica has the best conversion in Peru,Dominican, and can advertise more in Peru,Dominican in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HBO Latinoamérica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-18  2020-05-08-2020-06-17  2020-05-11-2020-06-12
During  42 days  41 days 33 days 
Like  17  5  2
Share  3  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. HBO Latinoamérica ‘s Top 1 ad received 17 likes, 3 shares, 1 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HBO Latinoamérica, helping HBO Latinoamérica to grasp the ad data more clearly.