Top Ads on HBO Brasil

HBO Brasil Background Introduction:

Página oficial da HBO®, o canal Premium que permite a você ter acesso a um mundo inusitado. Acesse o site HBOMAX.TV e descubra o poder de uma história HBO®. http://www.hbomax.tv

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HBO Brasil has been advertising and marketing on Facebook for many years. And HBO Brasil has placed 235 of ads on the Facebook platform in the last month. In the past few years,HBO Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HBO Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HBO Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HBO Brasil.

BigSpy

1.HBO Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HBO Brasil  HBO Brasil  HBO Brasil
Page Categories  TV Network  TV Network  TV Network
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HBO Brasil Marketing Objectives Analysis: 

HBO Brasil has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HBO Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HBO Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Experimente Grátis!  Assine Já HBO GO Assine Já HBO GO 
Ad Copy Text  Ela está de volta para esclarecer um crime. Surpreenda-se na HBO GO.  Acompanhe o Homem-Aranha nessa nova aventura longe de casa.  Sofia herdou do seu marido muito mais do que esperava.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 69  59  54
Like 0  2  19

HBO Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HBO Brasil Top 1 ads got 0 likes. HBO Brasil uses a sentence with the finishing touch title: “¡Experimente Grátis!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HBO Brasil shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HBO Brasil should continue to optimize the ad content.

3.HBO Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-08-2020-06-08  2020-05-12-2020-06-07  2020-05-08-2020-06-03
Landing Page Link  https://itunes.apple.com/app/id1124855250  http://itunes.apple.com/app/id1124855250   http://itunes.apple.com/app/id1124855250

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HBO Brasil are successful.

HBO Brasil Creative Analysis: 

HBO Brasil placed a Video ad in 2020-06-08-2020-06-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HBO Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HBO Brasil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HBO Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-08  2020-05-12-2020-06-07  2020-05-08-2020-06-03
During  1 days  27 days 27 days 
Like  0  2  19
Share  0  0  0
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. HBO Brasil ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HBO Brasil, helping HBO Brasil to grasp the ad data more clearly.