Top Ads on HATCH Collection

HATCH Collection Background Introduction:

A collection of chic, timeless and comfortable wardrobe essentials to wear before, during and after pregnancy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HATCH Collection has been advertising and marketing on Facebook for many years. And HATCH Collection has placed 89 of ads on the Facebook platform in the last month. In the past few years,HATCH Collection has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HATCH Collection on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HATCH Collection. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HATCH Collection.


1.HATCH Collection Top 3 Ads Basic Understanding

   top1  top2  top3
Name  HATCH Collection  HATCH Collection  HATCH Collection
Page Categories  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

HATCH Collection Marketing Objectives Analysis: 

HATCH Collection has been operating in Maternity & Nursing Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HATCH Collection best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HATCH Collection Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  HATCH Collection  Before, during + after pregnancy Before, during + after pregnancy 
Ad Copy Text  What To Wear For Every Trimester, Solved (Cravings Are Another Story Altogether). 10% off your first...  New bump-friendly styles for brighter days ahead.  New bump-friendly styles for brighter days ahead.
Link Description  N/A  Free Shipping  Free Shipping
Website Link
Text Word Count 123  49  49
Like 1  3  1

HATCH Collection Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HATCH Collection Top 1 ads got 1 likes. HATCH Collection uses a sentence with the finishing touch title: “HATCH Collection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HATCH Collection shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HATCH Collection should continue to optimize the ad content.

3.HATCH Collection Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-03-25-2020-05-31  2020-05-18-2020-05-27  2020-05-26-2020-05-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HATCH Collection are successful.

HATCH Collection Creative Analysis: 

HATCH Collection placed a Carousel ad in 2020-03-25-2020-05-31, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HATCH Collection Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HATCH Collection has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HATCH Collection Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-05-31  2020-05-18-2020-05-27  2020-05-26-2020-05-27
During  68 days  10 days 2 days 
Like  1  3  1
Share  2  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. HATCH Collection ‘s Top 1 ad received 1 likes, 2 shares, 0 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HATCH Collection, helping HATCH Collection to grasp the ad data more clearly.