HANSAPOST Background Introduction:

Parimate pakkumiste veebikaubamaja

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

HANSAPOST has been advertising and marketing on Facebook for many years. And HANSAPOST has placed 4458 of ads on the Facebook platform in the last month. In the past few years,HANSAPOST has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for HANSAPOST on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for HANSAPOST. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from HANSAPOST.


1.HANSAPOST Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Department Store  Office Supplies  Department Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

HANSAPOST Marketing Objectives Analysis: 

HANSAPOST has been operating in Department Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. HANSAPOST best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.HANSAPOST Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Soodushind Sulle: €21.95  Fotky na Timeline HANSAPOST 
Ad Copy Text  Telli tooted mugavalt ja lihtsasti parimate pakkumiste veebikaubamajast! Kasuta koodi FB80 ja saad ...  no setting  ALE Hopp on kohal! Poodle muretult ja telli kõik vajalik lihtsasti ja mugavalt Hansaposti veebikaub...
Link Description  N/A  Saadame teile kõigi aegade suurima (sotsiaalselt distantseerunud) kallistuse  N/A
Website Link
Text Word Count 164  0  108
Like 0  0  0

HANSAPOST Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. HANSAPOST Top 1 ads got 0 likes. HANSAPOST uses a sentence with the finishing touch title: “Soodushind Sulle: €21.95”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. HANSAPOST shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. HANSAPOST should continue to optimize the ad content.

3.HANSAPOST Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-02-11-2020-06-16  2020-06-10-2020-06-10  2020-05-28-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by HANSAPOST are successful.

HANSAPOST Creative Analysis: 

HANSAPOST placed a Carousel ad in 2020-02-11-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.HANSAPOST Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Estonia  Estonia
Language  Estonian  Estonian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

HANSAPOST has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.HANSAPOST Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-11-2020-06-16  2020-06-10-2020-06-10  2020-05-28-2020-06-08
During  127 days  1 days 12 days 
Like  0  0  0
Share  69  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. HANSAPOST ‘s Top 1 ad received 0 likes, 69 shares, 0 comments in just 127 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for HANSAPOST, helping HANSAPOST to grasp the ad data more clearly.