Top Ads on Háskóli Íslands

Háskóli Íslands Background Introduction:

Háskóli Íslands áskilur sér rétt til þess að fjarlægja ummæli sem eru niðrandi eða ósæmileg og beinast gegn tilteknum einstaklingum eða hópum.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Háskóli Íslands has been advertising and marketing on Facebook for many years. And Háskóli Íslands has placed 150 of ads on the Facebook platform in the last month. In the past few years,Háskóli Íslands has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Háskóli Íslands on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Háskóli Íslands. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Háskóli Íslands.

BigSpy

1.Háskóli Íslands Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Háskóli Íslands  Háskóli Íslands  Háskóli Íslands
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Háskóli Íslands Marketing Objectives Analysis: 

Háskóli Íslands has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Háskóli Íslands best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Háskóli Íslands Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Verkfræði- og náttúruvísindasvið HÍ  Verkfræði- og náttúruvísindasvið HÍ Verkfræði- og náttúruvísindasvið HÍ 
Ad Copy Text  Sæktu um í ferðamálafræði í Háskóla Íslands  Sæktu um í iðnaðarverkfræði í Háskóla Íslands  Nám í rafmagns- og tölvuverkfræði veitir nemendum góða undirstöðuþekkingu á hönnun vélb...
Link Description  N/A  N/A  N/A
Website Link  www.hi.is  www.hi.is  www.hi.is
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 53  55  197
Like 2  0  1

Háskóli Íslands Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Háskóli Íslands Top 1 ads got 2 likes. Háskóli Íslands uses a sentence with the finishing touch title: “Verkfræði- og náttúruvísindasvið HÍ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Háskóli Íslands shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Háskóli Íslands should continue to optimize the ad content.

3.Háskóli Íslands Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-09-2020-06-15  2020-06-03-2020-06-15  2020-06-12-2020-06-15
Landing Page Link  https://www.hi.is/ferdamalafraedi  https://www.hi.is/idnadarverkfraedi   https://www.hi.is/rafmagns_og_tolvuverkfraedi_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Háskóli Íslands are successful.

Háskóli Íslands Creative Analysis: 

Háskóli Íslands placed a Video ad in 2020-06-09-2020-06-15, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Háskóli Íslands Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland,Netherlands  Iceland
Language  Danish  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Háskóli Íslands has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Háskóli Íslands Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-15  2020-06-03-2020-06-15  2020-06-12-2020-06-15
During  7 days  13 days 4 days 
Like  2  0  1
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Háskóli Íslands ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Háskóli Íslands, helping Háskóli Íslands to grasp the ad data more clearly.