Top Ads on H&R Block Canada

H&R Block Canada Background Introduction:

Our tax professionals at H&R Block offer convenient, accurate, and affordable income tax preparation and filing services in Canada.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

H&R Block Canada has been advertising and marketing on Facebook for many years. And H&R Block Canada has placed 105 of ads on the Facebook platform in the last month. In the past few years,H&R Block Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for H&R Block Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for H&R Block Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from H&R Block Canada.

BigSpy

1.H&R Block Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  H&R Block Canada  H&R Block Canada  H&R Block Canada
Page Categories  Tax Preparation Service  Tax Preparation Service  Tax Preparation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

H&R Block Canada Marketing Objectives Analysis: 

H&R Block Canada has been operating in Tax Preparation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. H&R Block Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.H&R Block Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Our experts can help.  Les mesures d’aide du gouvernement en temps de COVID-19 : ce que les entreprises doivent savoir | H&R Block Mesures d'aide gouvernementales pour les étudiants et les nouveaux diplômés touchés par COVID-19 | H&R Block 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Afin de soutenir les entreprises qui souffrent des pertes de revenus et afin d’éviter les licenciements, le gouvernement du Canada a récemment annoncé des mesures qui les aideront à faire face aux conséquences économiques de l’épidémie du coronavirus. Si vous êtes propriétaire d’une ...  Alors que les étudiants de l’enseignement supérieur s’adaptent à la nouvelle réalité engendrée par COVID-19, nombreux sont ceux qui s’inquiètent des effets de la pandémie et de ce qu’elle signifie pour eux. Il peut s’agir de leur capacité à poursuivre leurs études, à trouver et...
Website Link  ad.doubleclick.net  bit.ly  bit.ly
CTA  LEARN_MORE    
Text Word Count 0  0  0
Like 0  0  0

H&R Block Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. H&R Block Canada Top 1 ads got 0 likes. H&R Block Canada uses a sentence with the finishing touch title: “Our experts can help.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. H&R Block Canada shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. H&R Block Canada should continue to optimize the ad content.

3.H&R Block Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-02-14-2020-06-16  2020-05-01-2020-06-02  2020-05-08-2020-06-02
Landing Page Link  https://www.hrblock.ca/tax-scenarios/us-tax-returns/?utm_source=facebookinstagram&utm_medium=paid_social&utm_campaign=taxseason2020usexpat&utm_content=expat&dclid=CMvPxYrd7ecCFdgdKgodWAgEWg  https://www.hrblock.ca/fr/les-mesures-daide-du-gouvernement-en-temps-de-covid-19-ce-que-les-entreprises-doivent-savoir/   https://www.hrblock.ca/fr/mesures-daide-gouvernementales-pour-les-etudiants-et-les-nouveaux-diplomes-touches-par-covid-19/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by H&R Block Canada are successful.

H&R Block Canada Creative Analysis: 

H&R Block Canada placed a Video ad in 2020-02-14-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.H&R Block Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

H&R Block Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.H&R Block Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-14-2020-06-16  2020-05-01-2020-06-02  2020-05-08-2020-06-02
During  124 days  33 days 26 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. H&R Block Canada ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 124 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for H&R Block Canada, helping H&R Block Canada to grasp the ad data more clearly.