Top Ads on Gumtree Australia

Gumtree Australia Background Introduction:

Welcome to the official Facebook page for Gumtree, Australia’s local marketplace. We’re here for you 24/7.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gumtree Australia has been advertising and marketing on Facebook for many years. And Gumtree Australia has placed 52 of ads on the Facebook platform in the last month. In the past few years,Gumtree Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gumtree Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gumtree Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gumtree Australia.

BigSpy

1.Gumtree Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gumtree Australia  Gumtree Australia  Gumtree Australia
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gumtree Australia Marketing Objectives Analysis: 

Gumtree Australia has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gumtree Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gumtree Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get A Free Car Valuation  Get A Free Car Valuation #LocalLegends: Gummie Support Network 
Ad Copy Text  New car on the cards? Enter your rego and find out the resale price on your current ride  Wondering what your car is worth?  Want to help people in your local community? Or seeking support?
Link Description  Valuation data is a guide only  Valuation data is a guide only  N/A
Website Link  www.gumtree.com.au  www.gumtree.com.au  www.gumtree.com.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 89  34  64
Like 436  191  2065

Gumtree Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gumtree Australia Top 1 ads got 436 likes. Gumtree Australia uses a sentence with the finishing touch title: “Get A Free Car Valuation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gumtree Australia shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gumtree Australia should continue to optimize the ad content.

3.Gumtree Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-31-2020-06-19  2020-06-02-2020-06-16  2020-04-19-2020-04-27
Landing Page Link  https://www.gumtree.com.au/car-valuation  https://www.gumtree.com.au/car-valuation   https://www.gumtree.com.au/local-legends?utm_source=facebook&utm_medium=psocial&utm_campaign=covid&utm_content=local-legends-annoucement

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gumtree Australia are successful.

Gumtree Australia Creative Analysis: 

Gumtree Australia placed a Video ad in 2020-05-31-2020-06-19, and got 436 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gumtree Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  Australia,Philippines
Language  Italian  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gumtree Australia has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gumtree Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-19  2020-06-02-2020-06-16  2020-04-19-2020-04-27
During  20 days  15 days 9 days 
Like  436  191  2065
Share  99  21  127
Comment  216  94  43

Advertising effectiveness is a direct manifestation of advertising. Gumtree Australia ‘s Top 1 ad received 436 likes, 99 shares, 216 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gumtree Australia, helping Gumtree Australia to grasp the ad data more clearly.