Top Ads on Guiness Travel

Guiness Travel Background Introduction:

Tour Operator specializzato in viaggi organizzati in Europa e nel Mondo, con accompagnatore, visite incluse, frigo-bar gratuito e le migliori guide locali.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guiness Travel has been advertising and marketing on Facebook for many years. And Guiness Travel has placed 13 of ads on the Facebook platform in the last month. In the past few years,Guiness Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guiness Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guiness Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guiness Travel.

BigSpy

1.Guiness Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guiness Travel  Guiness Travel  Guiness Travel
Page Categories  Sightseeing Tour Agency  Sightseeing Tour Agency  Sightseeing Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Guiness Travel Marketing Objectives Analysis: 

Guiness Travel has been operating in Sightseeing Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guiness Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guiness Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Viaggi Esclusivi Sudafrica  Viaggi Esclusivi Israele Viaggi Esclusivi in Perù 
Ad Copy Text  Cape Town il gioiello del Sudafrica, il Parco Kruger, il safari, la nazione arcobaleno, lo Swaziland...  la Terra Santa, Gerusalemme, Betlemme, Nazareth,  LIMA - PARACAS - NAZCA - AREQUIPA - COLCA - PUNO - LAGO TITICACA - MACHU PICCHU - CUSCO
Link Description  CAPE TOWN - ROBBEN ISLAND - ROUTE 62 - KNYSNA - PORT ELIZABETH HLUHLUWE - SWAZILAND - PARCO KRUGER - PRETORIA - SOWETO  Israele, desiderio di viaggio per molti. C’è chi compie questo viaggio per cercare di capire i motivi di tanto contrasto, chi lo fa credendo che sia un posto magico, chi alla ricerca di antiche vestigia o di panorami insoliti, chi per ritrovare i luoghi della fede… Quali siano i motivi, è un v...  LIMA - PARACAS - NAZCA - AREQUIPA - COLCA - PUNO - LAGO TITICACA - MACHU PICCHU - CUSCO
Website Link  www.guinesstravel.com  www.guinesstravel.com  www.guinesstravel.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 133  48  87
Like 114  76  80

Guiness Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guiness Travel Top 1 ads got 114 likes. Guiness Travel uses a sentence with the finishing touch title: “Viaggi Esclusivi Sudafrica”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guiness Travel shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guiness Travel should continue to optimize the ad content.

3.Guiness Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-02-14-2019-04-18  2019-02-14-2019-04-18  2019-02-14-2019-04-18
Landing Page Link  https://www.guinesstravel.com/viaggi/viaggi_organizzati/Gran_tour_sudafrica.html  https://www.guinesstravel.com/viaggi/viaggi_organizzati/Gran_tour_israele_e_terra_santa.html   https://www.guinesstravel.com/viaggi/viaggi_organizzati/Gran_tour_peru.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guiness Travel are successful.

Guiness Travel Creative Analysis: 

Guiness Travel placed a Image ad in 2019-02-14-2019-04-18, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guiness Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  Italy  Italy
Language  English  Italian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guiness Travel has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guiness Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-02-14-2019-04-18  2019-02-14-2019-04-18  2019-02-14-2019-04-18
During  64 days  64 days 64 days 
Like  114  76  80
Share  15  8  14
Comment  14  13  21

Advertising effectiveness is a direct manifestation of advertising. Guiness Travel ‘s Top 1 ad received 114 likes, 15 shares, 14 comments in just 64 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guiness Travel, helping Guiness Travel to grasp the ad data more clearly.