Top Ads on Guild Wars 2

Guild Wars 2 Background Introduction:

ESRB Rating: TEEN with Blood, Mild Language, Use of Alcohol, Violence. Visit www.esrb.org for rating info. Europe: PEGI 12 – US/Canada: Teen. PEGI 12 for violence, bad language.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guild Wars 2 has been advertising and marketing on Facebook for many years. And Guild Wars 2 has placed 72 of ads on the Facebook platform in the last month. In the past few years,Guild Wars 2 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guild Wars 2 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guild Wars 2. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guild Wars 2.

BigSpy

1.Guild Wars 2 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guild Wars 2  Guild Wars 2  Guild Wars 2
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Guild Wars 2 Marketing Objectives Analysis: 

Guild Wars 2 has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guild Wars 2 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guild Wars 2 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Guild Wars 2 Expansion  Guild Wars 2 Expansion Guild Wars 2 Expansion 
Ad Copy Text  Rise up and challenge the power of Gods and Elder Dragons in this award-winning MMORPG.  Rise up and challenge the power of Gods and Elder Dragons in this award-winning MMORPG.  Get the new Icebrood Saga episode for FREE when you buy Guild Wars 2: Path of Fire!
Link Description  No subscription fees  No subscription fees  No subscription fees
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 87  87  83
Like 14  4  3

Guild Wars 2 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guild Wars 2 Top 1 ads got 14 likes. Guild Wars 2 uses a sentence with the finishing touch title: “Guild Wars 2 Expansion”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guild Wars 2 shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guild Wars 2 should continue to optimize the ad content.

3.Guild Wars 2 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-07-2020-06-16  2020-05-11-2020-05-26  2020-05-11-2020-05-26
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N880306.3144898FACEBOOKUS/B24070400.272249290;dc_trk_aid=466628831;dc_trk_cid=126474742;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR154F2xvF_RW3Z2eZMH95Kdn1pLbapuBtMfzqLXo10PoqxrgqrPUochrZg  https://buy.guildwars2.com/store/gw2/en_US/html/pbPage.pathoffire/themeID.4785548100?cid=106:20:PoFVillains:::NA:306:::   https://buy.guildwars2.com/store/gw2/en_US/html/pbPage.pathoffire/themeID.4785548100?cid=106:20:PoFFeatures:::NA:306:::

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guild Wars 2 are successful.

Guild Wars 2 Creative Analysis: 

Guild Wars 2 placed a Carousel ad in 2020-06-07-2020-06-16, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guild Wars 2 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Israel  Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guild Wars 2 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guild Wars 2 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-16  2020-05-11-2020-05-26  2020-05-11-2020-05-26
During  10 days  16 days 16 days 
Like  14  4  3
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Guild Wars 2 ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guild Wars 2, helping Guild Wars 2 to grasp the ad data more clearly.