Top Ads on Gucci
Gucci Background Introduction:
Founded in Florence in 1921, Gucci represents world class luxury, Italian heritage and modern style.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Gucci has been advertising and marketing on Facebook for many years. And Gucci has placed 807 of ads on the Facebook platform in the last month. In the past few years,Gucci has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Gucci on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gucci. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gucci.
1.Gucci Top 3 Ads Basic Understanding
Gucci Marketing Objectives Analysis:
Gucci has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gucci best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Gucci Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Slides||Visit Gucci Fairmont Hotel Vancouver||The Gucci 1955 Horsebit Bucket Bag|
|Ad Copy Text||In pastel hues, the contemporary slide has a block heel and band across the toes.||Discover the new Gucci Pre-Fall 2020 collection at The Fairmont Hotel Vancouver store, now open ever...||Bucket bag shapes are crafted in a mix of lustrous leather and GG motif, with the distinctive House ...|
|Link Description||N/A||N/A||Women's Bags|
|Text Word Count||81||106||125|
Gucci Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Gucci Top 1 ads got 10 likes. Gucci uses a sentence with the finishing touch title: “Slides”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Gucci shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gucci should continue to optimize the ad content.
3.Gucci Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/44596321012/posts/10158172028041013/||https://www.gucci.com/ca/en/store/900-west-georgia-street?utm_source=FBIG_ca&utm_medium=display_social&utm_campaign=LocalAwareness-2020&utm_content=Image_InFeed-Hero_All_Unisex_Fairmount-Hotel&fbclid=IwAR0rw15y-LEwiAfTwURVGuRPDC7KcH01wjp-kX0kgLGDg0cxIYJ2-3obNMg||https://www.gucci.com/ae/en_gb/ca/women/handbags/shoulder-bags-for-women-c-women-handbags-shoulder-bags?utm_source=fbig_uae&utm_medium=display_social&utm_campaign=PreFall-2020-May-Jul&utm_content=Woman-1955-bucket-bag|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gucci are successful.
Gucci Creative Analysis:
Gucci placed a Image ad in 2020-06-16-2020-06-18, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Gucci Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Gucci has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Gucci Top 3 Ads Performance Display
|During||3 days||7 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Gucci ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gucci, helping Gucci to grasp the ad data more clearly.