Top Ads on Guardian Weekly

Guardian Weekly Background Introduction:

A week in the life of the world. Subscribe at http://www.theguardian.com/weekly/subscribe

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guardian Weekly has been advertising and marketing on Facebook for many years. And Guardian Weekly has placed 136 of ads on the Facebook platform in the last month. In the past few years,Guardian Weekly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guardian Weekly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guardian Weekly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guardian Weekly.

BigSpy

1.Guardian Weekly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guardian Weekly  Guardian Weekly  Guardian Weekly
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Guardian Weekly Marketing Objectives Analysis: 

Guardian Weekly has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guardian Weekly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guardian Weekly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Guardian Weekly  Guardian Weekly Guardian Weekly 
Ad Copy Text  Subscribe to The Guardian Weekly today and enjoy a week’s worth of handpicked stories from around ...  Subscribe to The Guardian Weekly today and enjoy a week’s worth of handpicked stories from around ...  Subscribe to The Guardian Weekly today and enjoy a week’s worth of handpicked stories from around ...
Link Description  N/A  N/A  N/A
Website Link  support.theguardian.com  support.theguardian.com  support.theguardian.com
CTA  SUBSCRIBE  SUBSCRIBE  SUBSCRIBE
Text Word Count 152  152  152
Like 5  18  25

Guardian Weekly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guardian Weekly Top 1 ads got 5 likes. Guardian Weekly uses a sentence with the finishing touch title: “Guardian Weekly”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guardian Weekly shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guardian Weekly should continue to optimize the ad content.

3.Guardian Weekly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-29-2020-06-15  2020-05-29-2020-06-15  2020-05-29-2020-06-13
Landing Page Link  https://support.theguardian.com/us/subscribe/weekly?utm_source=pdscl&CMP_BUNIT=gweekly&utm_content=23844755824900477&utm_campaign=GWFeedJune20&utm_medium=sfbk&utm_term=PoliticsCA&CMP_TU=macqn  https://support.theguardian.com/us/subscribe/weekly?utm_source=pdscl&CMP_BUNIT=gweekly&utm_content=23844756730020477&utm_campaign=GWFeedJune20&utm_medium=sfbk&utm_term=Environment&CMP_TU=macqn   https://support.theguardian.com/us/subscribe/weekly?utm_source=pdscl&CMP_BUNIT=gweekly&utm_content=23844756058160477&utm_campaign=GWFeedJune20&utm_medium=sfbk&utm_term=NewsMagGeneric&CMP_TU=macqn

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guardian Weekly are successful.

Guardian Weekly Creative Analysis: 

Guardian Weekly placed a Carousel ad in 2020-05-29-2020-06-15, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guardian Weekly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  Greece,Ukraine
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guardian Weekly has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guardian Weekly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-15  2020-05-29-2020-06-15  2020-05-29-2020-06-13
During  18 days  18 days 16 days 
Like  5  18  25
Share  2  0  1
Comment  8  1  2

Advertising effectiveness is a direct manifestation of advertising. Guardian Weekly ‘s Top 1 ad received 5 likes, 2 shares, 8 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guardian Weekly, helping Guardian Weekly to grasp the ad data more clearly.