Top Ads on Guardian Torch

Guardian Torch Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guardian Torch has been advertising and marketing on Facebook for many years. And Guardian Torch has placed 67 of ads on the Facebook platform in the last month. In the past few years,Guardian Torch has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guardian Torch on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guardian Torch. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guardian Torch.

BigSpy

1.Guardian Torch Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guardian Torch  Guardian Torch  Guardian Torch
Page Categories  Tools/Equipment  Tools/Equipment  Tools/Equipment
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Guardian Torch Marketing Objectives Analysis: 

Guardian Torch has been operating in Tools/Equipment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guardian Torch best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guardian Torch Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Add Extra Security to the House  Protect Your Family at Night With This Ultimate Home Protection without an Expensive Installation 
Ad Copy Text   “Purchased three installed easily and they work perfectly. Providing enough light in each area to...  no setting  no setting
Link Description  Homeowners are loving the peace of mind this device gives them..  Homeowners are loving the peace of mind this device gives them..  Homeowners are loving the peace of mind this device gives them..
Website Link  info.guardiantorch.com  info.guardiantorch.com  info.guardiantorch.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 140  0  0
Like 18420  0  0

Guardian Torch Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guardian Torch Top 1 ads got 18420 likes. Guardian Torch uses a sentence with the finishing touch title: “Add Extra Security to the House”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guardian Torch shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guardian Torch should continue to optimize the ad content.

3.Guardian Torch Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-07-2020-06-15  2019-11-06-2020-06-14  2020-03-13-2020-06-14
Landing Page Link  https://info.guardiantorch.com/  https://info.guardiantorch.com/   https://info.guardiantorch.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guardian Torch are successful.

Guardian Torch Creative Analysis: 

Guardian Torch placed a Video ad in 2020-05-07-2020-06-15, and got 18420 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guardian Torch Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Philippines,Puerto Rico  United States,Greece  Greece,United States,Belgium
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guardian Torch has the best conversion in United States,Philippines,Puerto Rico, and can advertise more in United States,Philippines,Puerto Rico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guardian Torch Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-15  2019-11-06-2020-06-14  2020-03-13-2020-06-14
During  40 days  222 days 94 days 
Like  18420  0  0
Share  7689  0  0
Comment  2017  0  0

Advertising effectiveness is a direct manifestation of advertising. Guardian Torch ‘s Top 1 ad received 18420 likes, 7689 shares, 2017 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guardian Torch, helping Guardian Torch to grasp the ad data more clearly.