Top Ads on Guardian Malaysia

Guardian Malaysia Background Introduction:

Welcome to Guardian Malaysia's Official Page Instagram: www.instagram.com/guardianmalaysia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guardian Malaysia has been advertising and marketing on Facebook for many years. And Guardian Malaysia has placed 111 of ads on the Facebook platform in the last month. In the past few years,Guardian Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guardian Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guardian Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guardian Malaysia.

BigSpy

1.Guardian Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guardian Malaysia  Guardian Malaysia  Guardian Malaysia
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Guardian Malaysia Marketing Objectives Analysis: 

Guardian Malaysia has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guardian Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guardian Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vicks  SKINCARE BUY 1 FREE 1 Guardian Malaysia 
Ad Copy Text  New Vicks Vapodrops provides 3 in 1 relief from cough, blocked nose and sore throat! Both Elfira and...  SKINCARE BUY 1 FREE 1 Better skin, better complexion❗Take the steps towards having a clearer and s...  JUNE STAR BRANDS [ONLINE EXCLUSIVE] ???????? It’s back! Shop for these new featured STAR BRANDS on...
Link Description  N/A  N/A  N/A
Website Link  guardian.com.my  www.facebook.com  bit.ly
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 305  362  337
Like 11173  3878  1076

Guardian Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guardian Malaysia Top 1 ads got 11173 likes. Guardian Malaysia uses a sentence with the finishing touch title: “Vicks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guardian Malaysia shared 305 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guardian Malaysia should continue to optimize the ad content.

3.Guardian Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-02-2020-06-18  2020-06-03-2020-06-17  2020-05-31-2020-06-16
Landing Page Link  https://guardian.com.my/index.php/vicks-drop-honey-lemon-6s.html  https://www.facebook.com/161317810545039/posts/3389112574432197/   https://guardian.com.my/index.php/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guardian Malaysia are successful.

Guardian Malaysia Creative Analysis: 

Guardian Malaysia placed a Carousel ad in 2020-06-02-2020-06-18, and got 11173 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guardian Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia,Vietnam  Malaysia  Malaysia
Language  Swedish  German  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guardian Malaysia has the best conversion in Malaysia,Vietnam, and can advertise more in Malaysia,Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guardian Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-03-2020-06-17  2020-05-31-2020-06-16
During  17 days  15 days 17 days 
Like  11173  3878  1076
Share  143  456  11
Comment  156  298  19

Advertising effectiveness is a direct manifestation of advertising. Guardian Malaysia ‘s Top 1 ad received 11173 likes, 143 shares, 156 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guardian Malaysia, helping Guardian Malaysia to grasp the ad data more clearly.