Top Ads on Guardian Jobs

Guardian Jobs Background Introduction:

Guardian Jobs is home to 12,000 jobs from quality employers looking for quality candidates like you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guardian Jobs has been advertising and marketing on Facebook for many years. And Guardian Jobs has placed 276 of ads on the Facebook platform in the last month. In the past few years,Guardian Jobs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guardian Jobs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guardian Jobs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guardian Jobs.

BigSpy

1.Guardian Jobs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guardian Jobs  Guardian Jobs  Guardian Jobs
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Guardian Jobs Marketing Objectives Analysis: 

Guardian Jobs has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guardian Jobs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guardian Jobs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Experienced Medical Writer  Head Of Strategy & Communications Tech Lead & Senior Software Developer 
Ad Copy Text  Oxford Pharmagenesis, Experienced Writer, Highly Competitive Salary, Oxford  Independant Montioring Authority, Head Of Strategy & Communications, £52,119 - £72,000, Swansea Ci...  no setting
Link Description  For all the latest jobs in your sector, visit Guardian Jobs  For all the latest jobs in your sector, visit Guardian Jobs  For all the latest jobs in your sector, visit Guardian Jobs
Website Link  jobs.theguardian.com  jobs.theguardian.com  www.devon.gov.uk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 75  110  0
Like 1  2  0

Guardian Jobs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guardian Jobs Top 1 ads got 1 likes. Guardian Jobs uses a sentence with the finishing touch title: “Experienced Medical Writer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guardian Jobs shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guardian Jobs should continue to optimize the ad content.

3.Guardian Jobs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-20  2020-06-16-2020-06-17  2020-06-08-2020-06-14
Landing Page Link  https://jobs.theguardian.com/job/7067737/experienced-writer-for-policy-practice-oxford/?utm_source=odpy&utm_medium=sfbk&utm_campaign=aumat&utm_content=displayad&CMP_TU=jbsr&CMP_BUNIT=jobs&fbclid=IwAR2V4nAdsZj780lYsE3EeurqKdiih16MFaY0fqYngp_wOHECm9lrWLZYLtw  https://jobs.theguardian.com/job/7071601/head-of-strategy-and-communications/?utm_source=odpy&utm_medium=sfbk&utm_campaign=aumat&utm_content=displayad&CMP_TU=jbsr&CMP_BUNIT=jobs&fbclid=IwAR38DbjqGNzjd7td2xljuShzABrKtoc66Rlif4v8GeD718u6eVvtPqYlx7U   https://www.devon.gov.uk/workingfordevon/make-devon-digital/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guardian Jobs are successful.

Guardian Jobs Creative Analysis: 

Guardian Jobs placed a Image ad in 2020-05-28-2020-06-20, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guardian Jobs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guardian Jobs has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guardian Jobs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-06-16-2020-06-17  2020-06-08-2020-06-14
During  24 days  2 days 7 days 
Like  1  2  0
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Guardian Jobs ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guardian Jobs, helping Guardian Jobs to grasp the ad data more clearly.