Top Ads on Guaranteed Rate

Guaranteed Rate Background Introduction:

"The Home Purchase Experts" http://www.guaranteedrate.com NMLS # 2611 For more licensing information: https://www.guaranteedrate.com/licensing

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Guaranteed Rate has been advertising and marketing on Facebook for many years. And Guaranteed Rate has placed 46 of ads on the Facebook platform in the last month. In the past few years,Guaranteed Rate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Guaranteed Rate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Guaranteed Rate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Guaranteed Rate.

BigSpy

1.Guaranteed Rate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Guaranteed Rate  Guaranteed Rate  Guaranteed Rate
Page Categories  Mortgage Brokers  Mortgage Brokers  Commercial & Industrial Equipment Supplier
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Guaranteed Rate Marketing Objectives Analysis: 

Guaranteed Rate has been operating in Mortgage Brokers for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Guaranteed Rate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Guaranteed Rate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Home Valuation | Guaranteed Rate  Home Valuation | Guaranteed Rate Get the Best Rates and Terminal 
Ad Copy Text  See your home or any home's value in an instant.  See any home's value in an instant.  no setting
Link Description  N/A  N/A  Clover flex is the ultimate tool for managing your business. With several options such as: Managing your employees, schedules, sending invoices by email directly to the customer, integrated loyalty program and much more .
Website Link  homevaluation.rate.com  homevaluation.rate.com  www.cspclover.com
CTA      LEARN_MORE
Text Word Count 48  35  0
Like 48  109  0

Guaranteed Rate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Guaranteed Rate Top 1 ads got 48 likes. Guaranteed Rate uses a sentence with the finishing touch title: “Home Valuation | Guaranteed Rate”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Guaranteed Rate shared 48 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Guaranteed Rate should continue to optimize the ad content.

3.Guaranteed Rate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-06-07  2020-04-30-2020-06-06  2019-10-19-2020-06-05
Landing Page Link  https://homevaluation.rate.com/  https://homevaluation.rate.com/?adtrk=%7Csocial%7CFB%7C%7CGRSiteVisitors%7CHVPeakWindow%7C%7C%7C%7C%7C%7C%7C%7C%7C%7C&fbclid=IwAR0vjcgz1WKuHlNkwtIIPzCiZ67_Bq-Ax-SfJf6_8SkV1JQ5N2P9mBKQsuc   https://www.cspclover.com/clover-flex/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Guaranteed Rate are successful.

Guaranteed Rate Creative Analysis: 

Guaranteed Rate placed a Image ad in 2020-04-30-2020-06-07, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Guaranteed Rate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Guaranteed Rate has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Guaranteed Rate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-07  2020-04-30-2020-06-06  2019-10-19-2020-06-05
During  39 days  38 days 231 days 
Like  48  109  0
Share  9  39  0
Comment  2  11  0

Advertising effectiveness is a direct manifestation of advertising. Guaranteed Rate ‘s Top 1 ad received 48 likes, 9 shares, 2 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Guaranteed Rate, helping Guaranteed Rate to grasp the ad data more clearly.