Top Ads on Grupo Zelo

Grupo Zelo Background Introduction:

EXCELÊNCIA EM PLANOS E SERVIÇOS FUNERÁRIOS

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grupo Zelo has been advertising and marketing on Facebook for many years. And Grupo Zelo has placed 15 of ads on the Facebook platform in the last month. In the past few years,Grupo Zelo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grupo Zelo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grupo Zelo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grupo Zelo.

BigSpy

1.Grupo Zelo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grupo Zelo  Grupo Zelo  Grupo Zelo
Page Categories  Funeral Service & Cemetery  Funeral Service & Cemetery  Funeral Service & Cemetery
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grupo Zelo Marketing Objectives Analysis: 

Grupo Zelo has been operating in Funeral Service & Cemetery for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grupo Zelo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grupo Zelo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grupo Zelo  Grupo Zelo Grupo Zelo 
Ad Copy Text  Já pensou em caminhar hoje? A prática do exercício é muito importante, mesmo em casos de dificul...  Já pensou em caminhar hoje? A prática do exercício é muito importante, mesmo em casos de dificul...  Tem alguma dúvida? Precisa solucionar um problema? Agora, você pode entrar em contato conosco pelo...
Link Description  Já pensou em caminhar hoje? A prática do exercício é muito importante, mesmo em casos de dificuldade de locomoção: uma pequena caminhada ao redor da casa, diariamente, já é suficiente para estimular os músculos e melhorar a qualidade de vida do coração (afastando a incidência de doenças). Separe alguns minutos do seu dia e exercite-se! #ParaCegoVer: Imagem de um casal de idosos caminhando em um parque. No canto inferior direito, é possível ler a seguinte frase: "Já pensou em caminhar hoje?".  Já pensou em caminhar hoje? A prática do exercício é muito importante, mesmo em casos de dificuldade de locomoção: uma pequena caminhada ao redor da casa, diariamente, já é suficiente para estimular os músculos e melhorar a qualidade de vida do coração (afastando a incidência de doenças). Separe alguns minutos do seu dia e exercite-se! ⠀ ⠀⠀ #ParaCegoVer: Imagem de um casal de idosos caminhando em um parque. No canto inferior direito, é possível ler a seguinte frase: "Já pensou em caminhar hoje?".  Tem alguma dúvida? Precisa solucionar um problema? Agora, você pode entrar em contato conosco pelo WhatsApp! É mais praticidade e agilidade com o cuidado e a atenção de sempre ❤ ⠀ Não perca tempo e adicione nosso número: (31) 3314-8000.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 515  523  247
Like 19  0  0

Grupo Zelo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grupo Zelo Top 1 ads got 19 likes. Grupo Zelo uses a sentence with the finishing touch title: “Grupo Zelo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grupo Zelo shared 515 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grupo Zelo should continue to optimize the ad content.

3.Grupo Zelo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-23-2019-04-25  2019-04-23-2019-04-25  2019-04-16-2019-04-18
Landing Page Link  https://www.facebook.com/175418252547317/posts/2179507382138384/  https://www.facebook.com/grupozelobr/photos/p.2179638172125305/2179638172125305/?type=3   https://www.facebook.com/grupozelobr/photos/p.2167517473337375/2167517473337375/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grupo Zelo are successful.

Grupo Zelo Creative Analysis: 

Grupo Zelo placed a Image ad in 2019-04-23-2019-04-25, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grupo Zelo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grupo Zelo has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grupo Zelo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2019-04-25  2019-04-23-2019-04-25  2019-04-16-2019-04-18
During  3 days  3 days 3 days 
Like  19  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Grupo Zelo ‘s Top 1 ad received 19 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grupo Zelo, helping Grupo Zelo to grasp the ad data more clearly.