Top Ads on Grupo Paládio

Grupo Paládio Background Introduction:

Uma empresa familiar que, com visão e empreendedorismo, tornou-se referência no seu mercado de atuação. Ao longo de 80 anos, vem transformando áreas urbanas e realizando o sonho da casa própria para milhares de famílias.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grupo Paládio has been advertising and marketing on Facebook for many years. And Grupo Paládio has placed 7 of ads on the Facebook platform in the last month. In the past few years,Grupo Paládio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grupo Paládio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grupo Paládio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grupo Paládio.

BigSpy

1.Grupo Paládio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grupo Paládio  Grupo Paládio  Grupo Paládio
Page Categories  City Infrastructure  City Infrastructure  City Infrastructure
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Grupo Paládio Marketing Objectives Analysis: 

Grupo Paládio has been operating in City Infrastructure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grupo Paládio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grupo Paládio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grupo Paládio  Grupo Paládio Home - Grupo Paládio 
Ad Copy Text  Quatro Barras recebe novo ponto de ônibus que faz ligação com o centro, com paradas no Hospital A...  Todo mundo conhece as lâmpadas incandescentes, aquelas amarelinhas redondas que foram banidas do me...   Dia 22 de Abril é uma das datas mais importantes da história nacional. Neste dia é celebrado o D...
Link Description  City Infrastructure  City Infrastructure  Ótima localização • Próximo ao posto de saúde e ao Hospital Angelina Caron • Linhas escolares e de ônibus • Região nobre com vista para a Serra do Mar
Website Link  www.facebook.com  www.facebook.com  www.grupopaladio.com.br
CTA  MESSAGE_PAGE  MESSAGE_PAGE  LEARN_MORE
Text Word Count 574  1081  567
Like 9  22  0

Grupo Paládio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grupo Paládio Top 1 ads got 9 likes. Grupo Paládio uses a sentence with the finishing touch title: “Grupo Paládio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grupo Paládio shared 574 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grupo Paládio should continue to optimize the ad content.

3.Grupo Paládio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-15-2019-04-26  2019-04-11-2019-04-23  2019-04-22-2019-04-23
Landing Page Link  https://www.facebook.com/129967987853209/posts/385082752341730/  https://www.facebook.com/grupopaladio/photos/a.139930070190334/383002479216424/?type=3   http://grupopaladio.com.br/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grupo Paládio are successful.

Grupo Paládio Creative Analysis: 

Grupo Paládio placed a Image ad in 2019-04-15-2019-04-26, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grupo Paládio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grupo Paládio has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grupo Paládio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-15-2019-04-26  2019-04-11-2019-04-23  2019-04-22-2019-04-23
During  12 days  13 days 2 days 
Like  9  22  0
Share  3  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Grupo Paládio ‘s Top 1 ad received 9 likes, 3 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grupo Paládio, helping Grupo Paládio to grasp the ad data more clearly.