Top Ads on Grupo IPS

Grupo IPS Background Introduction:

Es de vital importancia garantizar calidad y profesionalismo para satisfacer las necesidades de clientes usuarios y cliente interno.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grupo IPS has been advertising and marketing on Facebook for many years. And Grupo IPS has placed 8 of ads on the Facebook platform in the last month. In the past few years,Grupo IPS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grupo IPS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grupo IPS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grupo IPS.

BigSpy

1.Grupo IPS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grupo IPS  Grupo IPS  Grupo IPS
Page Categories  Security Guard Service  Security Guard Service  Security Guard Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grupo IPS Marketing Objectives Analysis: 

Grupo IPS has been operating in Security Guard Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grupo IPS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grupo IPS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grupo IPS  Grupo IPS Grupo IPS 
Ad Copy Text  #COMPARTE #ETIQUETA #LIMA #PERÚ Desde el lunes 22 hasta el miércoles 24 de abril , de 9am a 11:0...  #COMPARTE #ETIQUETA Queremos que nos digas qué quieres que hagamos para que te sientas a gusto c...  #Salud En IPS queremos que la salud esté al alcance de todos nuestros colaboradores y sus familias...
Link Description  #COMPARTE #ETIQUETA #LIMA #PERÚ Desde el lunes 22 hasta el miércoles 24 de abril , de 9am a 11:00am. Gran Convocatoria de contratación para las Zona Este: #Huachipa , #SantaClara y #AteVitarte. ✅Buscamos Hombres de 25 a 45 años, que cuenten con experiencia en seguridad mínimo de 3 años REGÍSTRATE AL: HOJA DE VIDA (CV) AL CORREO: operaciones@grupoipsperu.com Celular y Whatsapp 987545272 ☎️ Oficina (01) 239-9182 TAMBIÉN PUEDES ASISTE AL: CORPORATIVO PERÚ: Lima. Calle B # 125 oficina 101 San Miguel ( atrás del CINEPLANET del Centro Comercial Plaza San Miguel) #Cultivando #Cultiva #Esfuerzo #Logros #CultivandoSeguridad #Decisión #Acción #Resultados #Respeto #DíadelNiño #CuidaLaTierra #Primavera #CuidaElAgua #ESR #GPTW #FamiliaIPS #Seguridad #Vigiman  #COMPARTE #ETIQUETA Queremos que nos digas qué quieres que hagamos para que te sientas a gusto con nosotros, ¿qué te gustaría mejorar? ¿qué acción quieres que realicemos? Envío tu propuesta a innovacion@grupoipsmexico.com ó entra al siguiente link y escríbenos: https://goo.gl/forms/fDtQ8cH1RSdFwBT32 #Cultivando #Cultiva #Esfuerzo #Logros #CultivandoSeguridad #Decisión #Acción #Resultados #Respeto #DíadelNiño #CuidaLaTierra #Primavera #CuidaElAgua #ESR #GPTW #FamiliaIPS #Seguridad #Vigiman  #Salud En IPS queremos que la salud esté al alcance de todos nuestros colaboradores y sus familias, por eso ponemos a tu disposición la semana de la salud que se realizara del 22 al 26 de abril del 2019. ¡NO FALTES! #Cultivando #Cultiva #Esfuerzo #Logros #CultivandoSeguridad #Decisión #Acción #Resultados #Respeto #DíadelNiño #CuidaLaTierra #Primavera #CuidaElAgua #ESR #GPTW #FamiliaIPS #Seguridad #Vigiman
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE  MESSAGE_PAGE  MESSAGE_PAGE
Text Word Count 792  515  418
Like 44  23  173

Grupo IPS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grupo IPS Top 1 ads got 44 likes. Grupo IPS uses a sentence with the finishing touch title: “Grupo IPS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grupo IPS shared 792 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grupo IPS should continue to optimize the ad content.

3.Grupo IPS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-18-2019-04-23  2019-04-11-2019-04-23  2019-04-11-2019-04-22
Landing Page Link  https://www.facebook.com/1464734247164048/posts/2087011551602978/  https://www.facebook.com/GrupoIPSMexico/photos/a.1465175173786622/2083198848650915/?type=3   https://www.facebook.com/GrupoIPSMexico/photos/a.1465175173786622/2083181511985982/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grupo IPS are successful.

Grupo IPS Creative Analysis: 

Grupo IPS placed a Image ad in 2019-04-18-2019-04-23, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grupo IPS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Peru  Mexico,Peru  Mexico
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grupo IPS has the best conversion in Peru, and can advertise more in Peru in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grupo IPS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-23  2019-04-11-2019-04-23  2019-04-11-2019-04-22
During  6 days  13 days 12 days 
Like  44  23  173
Share  24  5  24
Comment  10  16  20

Advertising effectiveness is a direct manifestation of advertising. Grupo IPS ‘s Top 1 ad received 44 likes, 24 shares, 10 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grupo IPS, helping Grupo IPS to grasp the ad data more clearly.