Top Ads on Grupo Genera

Grupo Genera Background Introduction:

O Grupo Genera um grande portfólio de exames acessíveis como: - Sexagem Fetal - Exame de DNA / Teste de Paternidade - Ancestralidade Genética - HIV e outras DSTs - Exame toxicológico do DENATRAN - Doenças Genéticas - Medicina Personalizada

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grupo Genera has been advertising and marketing on Facebook for many years. And Grupo Genera has placed 93 of ads on the Facebook platform in the last month. In the past few years,Grupo Genera has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grupo Genera on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grupo Genera. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grupo Genera.

BigSpy

1.Grupo Genera Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grupo Genera  Grupo Genera  Grupo Genera
Page Categories  Medical Lab  Medical Lab  Medical Lab
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Grupo Genera Marketing Objectives Analysis: 

Grupo Genera has been operating in Medical Lab for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grupo Genera best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grupo Genera Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Saiba mais sobre seu DNA  Faça o teste de DNA em casa Genera 
Ad Copy Text  Descubra o que o DNA pode dizer sobre você e o seu amor. Use o cupom DNAdoAmor e ganhe R$200 de des...  O DNA revela muito sobre suas origens e características. Use o cupom DNAdoAmor e ganhe R$200 de des...  Conheça suas origens sem sair de casa! O Teste de Ancestralidade Genera pode ser adquirido online e...
Link Description  Descubram juntos suas origens  Descubram juntos suas origens  N/A
Website Link  www.genera.com.br  www.genera.com.br  www.genera.com.br
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 158  142  328
Like 32  31  36

Grupo Genera Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grupo Genera Top 1 ads got 32 likes. Grupo Genera uses a sentence with the finishing touch title: “Saiba mais sobre seu DNA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grupo Genera shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grupo Genera should continue to optimize the ad content.

3.Grupo Genera Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-06-2020-06-13  2020-06-06-2020-06-13  2020-05-05-2020-06-12
Landing Page Link  https://www.genera.com.br/teste-de-ancestralidade?utm_source=Facebook&utm_medium=Ads&utm_campaign=05_06_2020_RmktVisitas_LinkAd_Imagem_CupomNamorados-Casal2&utm_content=feed_estatico&fbclid=IwAR2Vs-Ww7DDWqIoJ6VjFtWIVz5E88Ce7D67HJuyNXOTEpTf9iWtaBFmTqto  https://www.genera.com.br/teste-de-ancestralidade?utm_source=Facebook&utm_medium=Ads&utm_campaign=05_06_2020_RmktVisitas_LinkAd_Video_CupomNamorados1&utm_content=feed_video_4x5&fbclid=IwAR38K1xZKhaDNDOSriMb-YwW91H5DpCMa6WlCSaEy-waLDzj7xMMYQPpZGw   https://www.genera.com.br/teste-de-ancestralidade?utm_source=Facebook&utm_medium=Ads&utm_campaign=04_05_2020_%5BFK%5D_%5BAncestralidade%5D_%5BConvers%C3%A3o%5D_%5BSem+Sair+de+Casa%5D&utm_content=feed_video_16x9&cdt=e224eca693dd3f2f5767ed84f5ac14f43

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grupo Genera are successful.

Grupo Genera Creative Analysis: 

Grupo Genera placed a Image ad in 2020-06-06-2020-06-13, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grupo Genera Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  Portuguese  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grupo Genera has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grupo Genera Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-13  2020-06-06-2020-06-13  2020-05-05-2020-06-12
During  8 days  8 days 39 days 
Like  32  31  36
Share  1  0  2
Comment  6  4  2

Advertising effectiveness is a direct manifestation of advertising. Grupo Genera ‘s Top 1 ad received 32 likes, 1 shares, 6 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grupo Genera, helping Grupo Genera to grasp the ad data more clearly.