Top Ads on Grubhub

Grubhub Background Introduction:

Order food you love, online or with the app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grubhub has been advertising and marketing on Facebook for many years. And Grubhub has placed 502 of ads on the Facebook platform in the last month. In the past few years,Grubhub has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grubhub on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grubhub. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grubhub.

BigSpy

1.Grubhub Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grubhub  Grubhub  Grubhub
Page Categories  Food & Beverage Company  Food & Beverage Company  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grubhub Marketing Objectives Analysis: 

Grubhub has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grubhub best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grubhub Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stay In and Save  Claim Offer Now $5 Off Your First Order 
Ad Copy Text  Save on the restaurants you love with Grubhub Perks  Own a restaurant? Join Grubhub today and pay no marketing or delivery commissions until July 15. Eli...  Delicious hand-crafted artisanal poke!
Link Description  N/A  Get 0% commissions ’til July Sign up for this special offer   .captcha { padding-bottom: 1em !important; } .wForm .captcha .oneField { margin: 0; padding: 0; } First name Last name Phone Email Restaurant name Zip code reCAPTCHA helps prevent automated form spam. The submit button will be disabled...  Spicy tuna, salmon, sweet chili tofu, avocado, edamame and so much more!
Website Link  grubhub.com  lp.grubhub.com  bit.ly
CTA  SEE_MENU  SIGN_UP  GET_OFFER
Text Word Count 51  128  38
Like 202  121  23

Grubhub Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grubhub Top 1 ads got 202 likes. Grubhub uses a sentence with the finishing touch title: “Stay In and Save”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grubhub shared 51 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grubhub should continue to optimize the ad content.

3.Grubhub Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-29-2020-06-19  2020-06-10-2020-06-18  2020-06-13-2020-06-18
Landing Page Link  https://www.grubhub.com/?utm_source=facebook&utm_medium=social_paid&utm_campaign=brand_active_facebookmweb  https://lp.grubhub.com/restaurant/june-offer-prospect/?utm_source=facebook&utm_medium=social_paid&utm_campaign=brand_adhoc_june_offer_prospect_zero_commission&fbclid=IwAR37mlWSuzN_zXO76BDeMPDDl-x4muOo5h-xkVgZQLDmiRsNzvmjTBitKhU   https://www.grubhub.com/restaurant/pipeline-poke-724-s-amphlett-blvd-san-mateo/2123529?classicAffiliateId=/r/w/2123529/&utm_source=kitchen.grubhub.com&utm_medium=OOL&utm_campaign=order+online&utm_content=2123529&fbclid=IwAR3JZKlezReG2DgV4SZZH4fKOwyrqumIVl0COuorx7sgEXrKui87n8zAqBE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grubhub are successful.

Grubhub Creative Analysis: 

Grubhub placed a Video ad in 2020-05-29-2020-06-19, and got 202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grubhub Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bosnia Hercegovina  Jordan,United States,Morocco...  Morocco
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grubhub has the best conversion in Bosnia Hercegovina, and can advertise more in Bosnia Hercegovina in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grubhub Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-10-2020-06-18  2020-06-13-2020-06-18
During  22 days  9 days 6 days 
Like  202  121  23
Share  9  15  4
Comment  9  14  0

Advertising effectiveness is a direct manifestation of advertising. Grubhub ‘s Top 1 ad received 202 likes, 9 shares, 9 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grubhub, helping Grubhub to grasp the ad data more clearly.