Top Ads on Groupon
Groupon Background Introduction:
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. http://groupon.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Groupon has been advertising and marketing on Facebook for many years. And Groupon has placed 1394 of ads on the Facebook platform in the last month. In the past few years,Groupon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Groupon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Groupon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Groupon.
1.Groupon Top 3 Ads Basic Understanding
|Page Categories||Shopping & Retail||Shopping & Retail||Shopping & Retail|
Groupon Marketing Objectives Analysis:
Groupon has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Groupon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Groupon Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Tracy Higgins||realme x3 superzoom 12/256gb 60x periscope zoom snapdragon 855+ nfc - biru||Groupon|
|Ad Copy Text||Find thousands of products for less when you shop Groupon Goods||Save Up to 70% on San Francisco Experiences to Remember!||You had your eye on this deal.|
|Text Word Count||63||56||30|
Groupon Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Groupon Top 1 ads got 0 likes. Groupon uses a sentence with the finishing touch title: “Tracy Higgins”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Groupon shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BUY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Groupon should continue to optimize the ad content.
3.Groupon Top 3 Ads Creative Selection
|Landing Page Link||https://www.groupon.com/deals/gg-cm-0-25-cttw-diamond-miracle-set-2-row-tennis-bracelet?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CHP_NBR_a*23844301700080638_x*un-fb-TTT-Smartly-RT-Nat-Goods-DealViewer-30d-fb27&z=skip&bypass=true||https://www.groupon.com/deals/gl-lnc-femme-it-forward-san-francisco-2020?utm_medium=cpc&utm_source=fac&utm_campaign=US_DT_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_x*dt-fb-DATest-NewAct-LocalAds-SanFrancisco-GeneralSetup-TTT-RoaS-c-fb27&z=skip&bypass=true||https://www.groupon.com/deals/thomas-smokey-pit-stop?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_a*23844584706220638_x*un-fb-TTT-Smartly-RT-Nat-Local-Add2Cart-3d-fb27&z=skip&bypass=true|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Groupon are successful.
Groupon Creative Analysis:
Groupon placed a Carousel ad in 2020-06-14-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Groupon Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Groupon has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Groupon Top 3 Ads Performance Display
|During||5 days||230 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Groupon ‘s Top 1 ad received 0 likes, 28 shares, 0 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Groupon, helping Groupon to grasp the ad data more clearly.