Top Ads on Groupon

Groupon Background Introduction:

Groupon Inc

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Groupon has been advertising and marketing on Facebook for many years. And Groupon has placed 1394 of ads on the Facebook platform in the last month. In the past few years,Groupon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Groupon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Groupon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Groupon.

BigSpy

1.Groupon Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Groupon  Groupon  Groupon
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Groupon Marketing Objectives Analysis: 

Groupon has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Groupon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Groupon Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Découvrez l'iPhone SE chez Bouygues Telecom  Tracy Higgins Groupon 
Ad Copy Text  Save Up to 70% on San Francisco Experiences to Remember!  Find thousands of products for less when you shop Groupon Goods  You had your eye on this deal.
Link Description  Apple iPhone SE 64 Go Blanc avec photo 12 Mpx, Ecran: 4.7 pouces et une autonomie de240 h. Das: 0.98 W/kg. Apple iPhone SE 64 Go Blanc avec un forfait Sensation 70Go Avantages Smartphone à 45,99€/mois pendant 24 mois +8€/mois pendant 24 mois  N/A  N/A
Website Link  www.groupon.com  www.groupon.com  www.groupon.com
CTA  BOOK_TRAVEL  BUY_NOW  BOOK_TRAVEL
Text Word Count 56  63  30
Like 10  0  0

Groupon Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Groupon Top 1 ads got 10 likes. Groupon uses a sentence with the finishing touch title: “Découvrez l'iPhone SE chez Bouygues Telecom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Groupon shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Groupon should continue to optimize the ad content.

3.Groupon Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-11-02-2020-06-20  2020-06-14-2020-06-18  2020-06-14-2020-06-17
Landing Page Link  https://www.groupon.com/deals/gl-lnc-femme-it-forward-san-francisco-2020?utm_medium=cpc&utm_source=fac&utm_campaign=US_DT_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_x*dt-fb-DATest-NewAct-LocalAds-SanFrancisco-GeneralSetup-TTT-RoaS-c-fb27&z=skip&bypass=true  https://www.groupon.com/deals/gg-cm-0-25-cttw-diamond-miracle-set-2-row-tennis-bracelet?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CHP_NBR_a*23844301700080638_x*un-fb-TTT-Smartly-RT-Nat-Goods-DealViewer-30d-fb27&z=skip&bypass=true   https://www.groupon.com/deals/thomas-smokey-pit-stop?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_a*23844584706220638_x*un-fb-TTT-Smartly-RT-Nat-Local-Add2Cart-3d-fb27&z=skip&bypass=true

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Groupon are successful.

Groupon Creative Analysis: 

Groupon placed a Image ad in 2019-11-02-2020-06-20, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Groupon Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Indonesia,China...  N/A  United States
Language  French  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Groupon has the best conversion in Tunisia,Indonesia,China..., and can advertise more in Tunisia,Indonesia,China... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Groupon Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-02-2020-06-20  2020-06-14-2020-06-18  2020-06-14-2020-06-17
During  232 days  5 days 4 days 
Like  10  0  0
Share  4  28  5
Comment  17  0  0

Advertising effectiveness is a direct manifestation of advertising. Groupon ‘s Top 1 ad received 10 likes, 4 shares, 17 comments in just 232 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Groupon, helping Groupon to grasp the ad data more clearly.