Top Ads on Groupon
Groupon Background Introduction:
Groupon has been advertising and marketing on Facebook for many years. And Groupon has placed 1394 of ads on the Facebook platform in the last month. In the past few years,Groupon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Groupon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Groupon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Groupon.
1.Groupon Top 3 Ads Basic Understanding
|Page Categories||Shopping & Retail||Shopping & Retail||Shopping & Retail|
Groupon Marketing Objectives Analysis:
Groupon has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Groupon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Groupon Top 3 Ads Content Display
|Ad Headline||Découvrez l'iPhone SE chez Bouygues Telecom||Tracy Higgins||Groupon|
|Ad Copy Text||Save Up to 70% on San Francisco Experiences to Remember!||Find thousands of products for less when you shop Groupon Goods||You had your eye on this deal.|
|Link Description||Apple iPhone SE 64 Go Blanc avec photo 12 Mpx, Ecran: 4.7 pouces et une autonomie de240 h. Das: 0.98 W/kg. Apple iPhone SE 64 Go Blanc avec un forfait Sensation 70Go Avantages Smartphone Ã 45,99â¬/mois pendant 24 mois +8â¬/mois pendant 24 mois||N/A||N/A|
|Text Word Count||56||63||30|
Groupon Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Groupon Top 1 ads got 10 likes. Groupon uses a sentence with the finishing touch title: “Découvrez l'iPhone SE chez Bouygues Telecom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Groupon shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Groupon should continue to optimize the ad content.
3.Groupon Top 3 Ads Creative Selection
|Landing Page Link||https://www.groupon.com/deals/gl-lnc-femme-it-forward-san-francisco-2020?utm_medium=cpc&utm_source=fac&utm_campaign=US_DT_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_x*dt-fb-DATest-NewAct-LocalAds-SanFrancisco-GeneralSetup-TTT-RoaS-c-fb27&z=skip&bypass=true||https://www.groupon.com/deals/gg-cm-0-25-cttw-diamond-miracle-set-2-row-tennis-bracelet?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CHP_NBR_a*23844301700080638_x*un-fb-TTT-Smartly-RT-Nat-Goods-DealViewer-30d-fb27&z=skip&bypass=true||https://www.groupon.com/deals/thomas-smokey-pit-stop?utm_medium=cpc&utm_source=fac&utm_campaign=US_UN_DIS_FAC_TIM_TTT_RS_CBP_CH1_NBR_a*23844584706220638_x*un-fb-TTT-Smartly-RT-Nat-Local-Add2Cart-3d-fb27&z=skip&bypass=true|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Groupon are successful.
Groupon Creative Analysis:
Groupon placed a Image ad in 2019-11-02-2020-06-20, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Groupon Top 3 Ads Audience Analysis:
Groupon has the best conversion in Tunisia,Indonesia,China..., and can advertise more in Tunisia,Indonesia,China... in the future.
5.Groupon Top 3 Ads Performance Display
|During||232 days||5 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Groupon ‘s Top 1 ad received 10 likes, 4 shares, 17 comments in just 232 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Groupon, helping Groupon to grasp the ad data more clearly.