Top Ads on GroundTruth

GroundTruth Background Introduction:

GroundTruth is the leading location platform.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GroundTruth has been advertising and marketing on Facebook for many years. And GroundTruth has placed 123 of ads on the Facebook platform in the last month. In the past few years,GroundTruth has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GroundTruth on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GroundTruth. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GroundTruth.

BigSpy

1.GroundTruth Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GroundTruth  GroundTruth  GroundTruth
Page Categories  Advertising Agency  Advertising Agency  Advertising Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

GroundTruth Marketing Objectives Analysis: 

GroundTruth has been operating in Advertising Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GroundTruth best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GroundTruth Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Our Self-Serve, Mobile Location-Based Ads Platform  Try Our Self-Serve, Mobile Location-Based Ads Platform Try Our Self-Serve, Mobile Location-Based Ads Platform 
Ad Copy Text  no setting  no setting  no setting
Link Description  GroundTruth Ads Manager is an easy-to-use, self-serve mobile ads platform. Reach your customers based on where they are or have been to drive real visits to your stores.  GroundTruth Ads Manager is an easy-to-use, self-serve mobile ads platform. Reach your customers based on where they are or have been to drive real visits to your stores.  Due to the societal disruption caused by the COVID-19 pandemic, the Internal Revenue Service announced it was extending the tax payment deadline from April 15 to July 15. If you’re in the financial services sector, or have clients who are, there are still many important ways to reach your consumer...
Website Link  go.groundtruth.com  go.groundtruth.com  go.groundtruth.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 0  0  0
Like 0  0  0

GroundTruth Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GroundTruth Top 1 ads got 0 likes. GroundTruth uses a sentence with the finishing touch title: “Try Our Self-Serve, Mobile Location-Based Ads Platform”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GroundTruth shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GroundTruth should continue to optimize the ad content.

3.GroundTruth Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-27-2020-06-05  2020-05-26-2020-06-05  2020-04-22-2020-06-05
Landing Page Link  http://go.groundtruth.com/ads-manager-main.html?utm_source=Facebook&utm_medium=cpc&utm_campaign=kd-fb-remarketing-20181129&utm_term=%7B%7Badset.name%7D%7D&Referrer=facebook&utm_creative=%7B%7Bad.id%7D%7D  http://go.groundtruth.com/ads-manager-main.html?utm_source=facebook&utm_medium=cpc&utm_campaign=kd-fb-fitness&health-20191117&utm_term=%7B%7Badset.name%7D%7D&Referrer=facebook&utm_creative=%7B%7Bad.id%7D%7D   http://go.groundtruth.com/tax-season-strategy?utm_source=facebook&utm_medium=cpc&utm_campaign=kd-fb-financialserviceindustry-20190107&utm_term=%7B%7Badset.name%7D%7D&Referrer=Facebook&utm_creative=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GroundTruth are successful.

GroundTruth Creative Analysis: 

GroundTruth placed a Image ad in 2020-03-27-2020-06-05, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GroundTruth Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GroundTruth has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GroundTruth Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-27-2020-06-05  2020-05-26-2020-06-05  2020-04-22-2020-06-05
During  71 days  11 days 45 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. GroundTruth ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 71 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GroundTruth, helping GroundTruth to grasp the ad data more clearly.