Top Ads on Grist.org
Grist.org Background Introduction:
A nonprofit news org for people who want a planet that doesn’t burn and a future that doesn’t suck.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Grist.org has been advertising and marketing on Facebook for many years. And Grist.org has placed 163 of ads on the Facebook platform in the last month. In the past few years,Grist.org has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Grist.org on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grist.org. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grist.org.
1.Grist.org Top 3 Ads Basic Understanding
|Page Categories||Organization||Environmental Conservation Organization||Environmental Conservation Organization|
Grist.org Marketing Objectives Analysis:
Grist.org has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grist.org best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Grist.org Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Your kid’s first car just might be electric||Study: Gas-powered appliances may be hazardous for your health||We ignored pandemic warnings. Will the next catastrophe take us by surprise?|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||New study says electric cars will do better than bounce back.||Just an hour of cooking can push air quality measures beyond nationally acceptable limits.||“The normal world we’re taking for granted is starting to disappear.”|
|Text Word Count||0||0||0|
Grist.org Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Grist.org Top 1 ads got 0 likes. Grist.org uses a sentence with the finishing touch title: “Your kid’s first car just might be electric”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Grist.org shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grist.org should continue to optimize the ad content.
3.Grist.org Top 3 Ads Creative Selection
|Landing Page Link||https://grist.org/energy/your-future-kids-car-will-probably-be-electric/||https://grist.org/energy/study-gas-powered-appliances-may-be-hazardous-for-your-health/||https://grist.org/climate/we-ignored-pandemic-warnings-will-the-next-catastrophe-take-us-by-surprise/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grist.org are successful.
Grist.org Creative Analysis:
Grist.org placed a Image ad in 2020-06-11-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Grist.org Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Grist.org has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Grist.org Top 3 Ads Performance Display
|During||9 days||30 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Grist.org ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grist.org, helping Grist.org to grasp the ad data more clearly.