Top Ads on Griffith International Students

Griffith International Students Background Introduction:

This is Griffith University's official Facebook page for current international students, international students interested in study at Griffith and international alumni.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Griffith International Students has been advertising and marketing on Facebook for many years. And Griffith International Students has placed 123 of ads on the Facebook platform in the last month. In the past few years,Griffith International Students has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Griffith International Students on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Griffith International Students. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Griffith International Students.

BigSpy

1.Griffith International Students Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Griffith International Students  Griffith International Students  Griffith International Students
Page Categories  Community College  Community College  Community College
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Griffith International Students Marketing Objectives Analysis: 

Griffith International Students has been operating in Community College for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Griffith International Students best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Griffith International Students Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We’re with you all the way  Study at Griffith University, Australia Join a supportive community 
Ad Copy Text  ‘I don't think there is much difference between face-to-face studying and online, because Griffith...  Take your career to the next level with a degree from Griffith University in Australia  Feel supported in your career ambitions like international student Pram. ‘Griffith provided me w...
Link Description  Online community support  Choose from over 200 degrees across 10 study areas  We’re with you all the way
Website Link  www.griffith.edu.au  www.griffith.edu.au  explore-blog.griffith.edu.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 329  86  289
Like 23  74  1

Griffith International Students Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Griffith International Students Top 1 ads got 23 likes. Griffith International Students uses a sentence with the finishing touch title: “We’re with you all the way”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Griffith International Students shared 329 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Griffith International Students should continue to optimize the ad content.

3.Griffith International Students Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-18  2020-05-17-2020-06-17  2020-06-09-2020-06-15
Landing Page Link  https://www.griffith.edu.au/international/with-you-all-the-way?utm_campaign=GI-remarketing-2020&utm_medium=social&utm_source=facebook&utm_content=studentstories_enquired_Ad13&fbclid=IwAR0az-IAbB-At4E0jCClH3IlIviQ79aozwOyOYhog7lAAbE5zLxHmxn3w-Q  https://www.griffith.edu.au/study?location=intl&utm_medium=social&utm_content=University-Brand-Ad6&utm_source=facebook&utm_campaign=GI-BA-2020   https://explore-blog.griffith.edu.au/finding-hope-through-study/?utm_campaign=GI-remarketing-2020&utm_medium=social&utm_source=facebook&utm_content=exploreblog_engaged_Ad12

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Griffith International Students are successful.

Griffith International Students Creative Analysis: 

Griffith International Students placed a Image ad in 2020-06-16-2020-06-18, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Griffith International Students Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia,Kenya  Philippines,Pakistan  Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Griffith International Students has the best conversion in Indonesia,Kenya, and can advertise more in Indonesia,Kenya in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Griffith International Students Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-05-17-2020-06-17  2020-06-09-2020-06-15
During  3 days  32 days 7 days 
Like  23  74  1
Share  0  2  1
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Griffith International Students ‘s Top 1 ad received 23 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Griffith International Students, helping Griffith International Students to grasp the ad data more clearly.