Top Ads on Greyhound cafe

Greyhound cafe Background Introduction:

Greyhound Café’s food concept is about mix and match and in many cases – a mismatched! But definitely, Greyhound Café is not a traditional Thai restaurant.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greyhound cafe has been advertising and marketing on Facebook for many years. And Greyhound cafe has placed 16 of ads on the Facebook platform in the last month. In the past few years,Greyhound cafe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greyhound cafe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greyhound cafe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greyhound cafe.

BigSpy

1.Greyhound cafe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greyhound cafe  Greyhound cafe  Greyhound cafe
Page Categories  Other  Asian Fusion Restaurant  Asian Fusion Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Greyhound cafe Marketing Objectives Analysis: 

Greyhound cafe has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greyhound cafe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greyhound cafe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎Greyhound Cafe Vietnam‎‏  Greyhound cafe Greyhound Cafe ขอ"จับตา" เพื่อทุกคน :) 
Ad Copy Text  BREAKFAST "Thaifood with a twist", why not? Bữa sáng tại Greyhound Café rất đa dạng, đ...  -  -
Link Description  N/A  เริ่มต้นสัปดาห์ด้วยของหวานอันดับหนึ่งประจำร้าน Greyhound Cafe "ทับทิมกรอบสไตล์เกรฮาวด์" ที่เราเลือกใช้วัตถุดิบคุณภาพทุกส่วนประกอบเพื่อให้คุณได้อร่อย หอม หวาน ชื่นใจ ในวันร้อนๆ แบบนี้ ถ้วยเดียวก็เปลี่ยนให้คุณสดชื่นขึ้นได้ในทันที :) พร้อมอร่อยแล้วก็สั่งได้เลยตอนนี้ ผ่านช่องทาง Facebook , Instagram และ Line@ ของ Greyhound Cafe ถนัดช่องทางไหน เลือกได้เลย Facebook Inbox : m.me/GreyhoundCafe Instagram Inbox : GreyhoundCafe LINE : @GreyhoundCafe ( https://lin.ee/JA2up7 ) แต่ถ้าคุณอยู่ใกล้ๆ ร้าน Greyhound Cafe คิดถึงกัน เดินทางไม่ลำบาก อยากสั่งมารับกลับไปอร่อยที่บ้านแบบ Take away ก็โทรมาสั่งโดยตรงได้ที่สาขาที่ต้องการได้เลย The Circle Ratchapruek : 0-2863-8520 Central Chidlom : 0-2255-6964 EmQuartier : 0-2003-6660 J-Avenue Thonglor : 0-2712-6547 Central Ladprao : 0-2937-0088 Mega Bangna : 0-2105-1494 Market Place Nanglinchee: 02-287-2338 La Villa Phaholyothin (Ari): 02-613-0547 The Promanade : 02-055-0288 The Crystal : 0-2515-0937 CentralWorld : 02-613-1263, 089-790-5422 * ระยะทางการจัดส่ง และอุณหภูมิในแต่ละวัน มีผลต่อการละลายตัวหรือเปลี่ยนรูปของ น้ำแข็ง/ไอศกรีม ในขนมหวาน *เพื่อความสะดวกในการจัดส่ง เมนูของหวานเราจะไปในรูปแบบที่แตกต่างจากการเสิร์ฟปกติที่หน้าร้าน  N/A
Website Link  www.facebook.com  www.facebook.com  www.greyhoundcafe.co.th
CTA      
Text Word Count 1180  2338  2440
Like 49  349  234

Greyhound cafe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greyhound cafe Top 1 ads got 49 likes. Greyhound cafe uses a sentence with the finishing touch title: “صور من منشور ‏‎Greyhound Cafe Vietnam‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greyhound cafe shared 1180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greyhound cafe should continue to optimize the ad content.

3.Greyhound cafe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-17  2020-04-26-2020-04-28  2020-03-21-2020-03-21
Landing Page Link  https://www.facebook.com/109262280415313/posts/277021400306066/  https://www.facebook.com/GreyhoundCafe/?refid=28&_ft_=adid.23844608892950321:qid.6820867952009329164:mf_story_key.-5144472595176361499:is_sponsored.1:ei.AI@AQKa15VSBNNLBimj2KYlRg6Bc9ho8wficc7v57AuMdp5C8JblonPS2aG7nuMnVWwF2KfDpVioYruCq52o9nl40cM:top_level_post_id.10157812862335219:content_owner_id_new.68799690218:page_id.68799690218:src.22:photo_id.10157812862025219:story_location.5:story_attachment_style.photo:view_time.1588106580:filter.h_nor:tds_flgs.3:actrs.68799690218:page_insights.%7B%2268799690218%22:%7B%22page_id%22:68799690218,%22page_id_type%22:%22page%22,%22actor_id%22:68799690218,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586239707,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157812862335219%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:68799690218,%22page_id%22:68799690218,%22post_id%22:10157812862335219,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   http://www.greyhoundcafe.co.th/news/delivery-promotion/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greyhound cafe are successful.

Greyhound cafe Creative Analysis: 

Greyhound cafe placed a Image ad in 2020-06-16-2020-06-17, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greyhound cafe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Thailand  N/A
Language  English  N/A  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greyhound cafe has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greyhound cafe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-04-26-2020-04-28  2020-03-21-2020-03-21
During  2 days  3 days 1 days 
Like  49  349  234
Share  9  9  122
Comment  0  4  9

Advertising effectiveness is a direct manifestation of advertising. Greyhound cafe ‘s Top 1 ad received 49 likes, 9 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greyhound cafe, helping Greyhound cafe to grasp the ad data more clearly.