Top Ads on Greenpeace Suomi

Greenpeace Suomi Background Introduction:

Suomessa Greenpeace ratkoo ilmasto- ja energiakysymyksiä ja suojelee metsiä. Keskustelemme sivulla arkisin klo 9-16. www.greenpeace.fi

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace Suomi has been advertising and marketing on Facebook for many years. And Greenpeace Suomi has placed 42 of ads on the Facebook platform in the last month. In the past few years,Greenpeace Suomi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace Suomi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace Suomi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace Suomi.

BigSpy

1.Greenpeace Suomi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace Suomi  Greenpeace Suomi  Greenpeace Suomi
Page Categories  Environmental Conservation Organization  Environmental Conservation Organization  Environmental Conservation Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Greenpeace Suomi Marketing Objectives Analysis: 

Greenpeace Suomi has been operating in Environmental Conservation Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace Suomi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace Suomi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sinä voit vaikuttaa!  Vielä ehdit allekirjoittaa Sinua tarvitaan 
Ad Copy Text  Amazonin tuhoamisen mukana tuhannet lajit ovat vaarassa kuolla sukupuuttoon ❌ On toimittava nyt, j...  Upeita uutisia! Alkuvuodesta yli 16 000 ihimistä allekirjoitti vetoomuksen Evon retkeilyalueen mets...  no setting
Link Description  Muuta maailmaa kanssamme.    N/A
Website Link  act.gp  act.gp  lahjoita.greenpeace.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 274  246  0
Like 18  93  0

Greenpeace Suomi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace Suomi Top 1 ads got 18 likes. Greenpeace Suomi uses a sentence with the finishing touch title: “Sinä voit vaikuttaa!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace Suomi shared 274 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace Suomi should continue to optimize the ad content.

3.Greenpeace Suomi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-07-2020-06-14  2020-05-31-2020-06-03  2020-04-17-2020-05-28
Landing Page Link  https://lahjoita.greenpeace.org/d/liity-kuukausilahjoittajaksi?utm_campaign=fi_forests_fr&utm_source=facebook.com&utm_medium=advert&utm_term=fi_fr_fb_amazon&utm_content=p%C3%A4ivi&fbclid=IwAR0617UcIobpjeLZgRZlUR50D_43Ekuo6VblQTQzo_HAMdFH4mBt4P6OWsM  https://act.gp/evonmetsa   https://lahjoita.greenpeace.org/d/tee-kertalahjoitus-luonnon-monimuotoisuus?utm_campaign=FI+Greenpeace+FR&utm_source=Facebook.com&utm_medium=Advert&utm_term=FI_FR_LostConnection&utm_content=P%C3%A4ivi

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace Suomi are successful.

Greenpeace Suomi Creative Analysis: 

Greenpeace Suomi placed a Video ad in 2020-06-07-2020-06-14, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace Suomi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Finland  Finland  Finland
Language  Finnish  N/A  Finnish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace Suomi has the best conversion in Finland, and can advertise more in Finland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace Suomi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-14  2020-05-31-2020-06-03  2020-04-17-2020-05-28
During  8 days  4 days 42 days 
Like  18  93  0
Share  2  5  0
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Greenpeace Suomi ‘s Top 1 ad received 18 likes, 2 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace Suomi, helping Greenpeace Suomi to grasp the ad data more clearly.