Top Ads on Greenpeace New Zealand

Greenpeace New Zealand Background Introduction:

Greenpeace exists because this fragile Earth deserves a voice. It needs solutions. It needs action. It needs you! https://www.greenpeace.org/new-zealand/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace New Zealand has been advertising and marketing on Facebook for many years. And Greenpeace New Zealand has placed 64 of ads on the Facebook platform in the last month. In the past few years,Greenpeace New Zealand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace New Zealand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace New Zealand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace New Zealand.

BigSpy

1.Greenpeace New Zealand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace New Zealand  Greenpeace New Zealand  Greenpeace New Zealand
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Greenpeace New Zealand Marketing Objectives Analysis: 

Greenpeace New Zealand has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace New Zealand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace New Zealand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help: Call on the Govt to Ban Plastic Bottles  Help: Call on the Govt to Ban Plastic Bottles Help: Call on the Govt to Ban Plastic Bottles 
Ad Copy Text  Here in New Zealand we love our wild coastlines, sweeping beaches, and kai moana. That unique way of...  Here in New Zealand we love our wild coastlines, sweeping beaches, and kai moana. That unique way of...  Here in New Zealand we love our wild coastlines, sweeping beaches, and kai moana. That unique way of...
Link Description  For the sake of our seas, our health, and for our future - we have to ban plastic throwaway drink bottles.  For the sake of our seas, our health, and for our future - we have to ban plastic throwaway drink bottles.  Every year, countless single-use plastic bottles are made and thrown away in New Zealand.
Website Link  act.greenpeace.org  act.greenpeace.org  act.greenpeace.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 371  371  371
Like 2448  3106  271

Greenpeace New Zealand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace New Zealand Top 1 ads got 2448 likes. Greenpeace New Zealand uses a sentence with the finishing touch title: “Help: Call on the Govt to Ban Plastic Bottles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace New Zealand shared 371 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace New Zealand should continue to optimize the ad content.

3.Greenpeace New Zealand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-16-2020-06-16
Landing Page Link  https://act.greenpeace.org/page/61758/petition/1?source=cpc&utm_campaign=Plastics&utm_medium=cpc&utm_source=Facebook&utm_content=paid_promo&en_og_source=gpnz.plastics.banbottles.petition_cpc_Facebook&fbclid=IwAR21GoP3V61V2w2jmNTWj9Mkd_YCLTgvgBmZEF2lAwn87x10mf5U300nv2o  https://act.greenpeace.org/page/61758/petition/1?source=cpc&utm_campaign=Plastics&utm_medium=cpc&utm_source=Facebook&utm_content=paid_promo&en_og_source=gpnz.plastics.banbottles.petition_cpc_Facebook&fbclid=IwAR3skc8WCgjhcF4JnifG_n7wlAy9BzoO1XhNHrQkbr5_B8NvLIlYZkv_lLk   https://act.greenpeace.org/page/61758/petition/1?source=cpc&utm_campaign=Plastics&utm_medium=cpc&utm_source=Facebook&utm_content=paid_promo&en_og_source=gpnz.plastics.banbottles.petition_cpc_Facebook&nz18&fbclid=IwAR0b9IEAgWVtOuGWImjTlGSCsjF8B1SR9kbTZoexaPDj9_jeNfeNVnZFH-0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace New Zealand are successful.

Greenpeace New Zealand Creative Analysis: 

Greenpeace New Zealand placed a Image ad in 2020-06-03-2020-06-18, and got 2448 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace New Zealand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand,Israel  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace New Zealand has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace New Zealand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-16-2020-06-16
During  16 days  16 days 1 days 
Like  2448  3106  271
Share  510  398  33
Comment  484  304  19

Advertising effectiveness is a direct manifestation of advertising. Greenpeace New Zealand ‘s Top 1 ad received 2448 likes, 510 shares, 484 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace New Zealand, helping Greenpeace New Zealand to grasp the ad data more clearly.