Top Ads on Greenpeace Australia Pacific

Greenpeace Australia Pacific Background Introduction:

We're a global movement of millions taking action for a green and peaceful future. Get involved! All content authorised by Dom Rowe, Greenpeace, Sydney

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace Australia Pacific has been advertising and marketing on Facebook for many years. And Greenpeace Australia Pacific has placed 107 of ads on the Facebook platform in the last month. In the past few years,Greenpeace Australia Pacific has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace Australia Pacific on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace Australia Pacific. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace Australia Pacific.

BigSpy

1.Greenpeace Australia Pacific Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace Australia Pacific  Greenpeace Australia Pacific  Greenpeace Australia Pacific
Page Categories  Environmental Conservation Organization  Environmental Conservation Organization  Environmental Conservation Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Greenpeace Australia Pacific Marketing Objectives Analysis: 

Greenpeace Australia Pacific has been operating in Environmental Conservation Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace Australia Pacific best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace Australia Pacific Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Donate now to fight for Koalas  N/A ⚠️ACT NOW: Take a 2 minute survey to raise 50c 
Ad Copy Text  It is estimated that over 30,000 koalas perished in the Black Summer bushfires, with over 1 billion ...  no setting  [URGENT: Support the Global Oceans Treaty! The last round of negotiations will be held in 2020] We n...
Link Description  Make a Tax Deductible Donation in just 2 minutes  N/A  click to get started
Website Link  www.greenpeace.org.au  www.itallcounts.org  www.itallcounts.org
CTA  DONATE_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 325  0  747
Like 355  0  513

Greenpeace Australia Pacific Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace Australia Pacific Top 1 ads got 355 likes. Greenpeace Australia Pacific uses a sentence with the finishing touch title: “Donate now to fight for Koalas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace Australia Pacific shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace Australia Pacific should continue to optimize the ad content.

3.Greenpeace Australia Pacific Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Image
Ad Time   2020-06-15-2020-06-18  2020-06-16-2020-06-18  2020-05-26-2020-06-15
Landing Page Link  https://www.greenpeace.org.au/donate/koalas?src=FBP-BR&utm_campaign=EOFY-Broad&utm_source=facebook&utm_term=FBP-BR&utm_medium=cpc&utm_content=IMG+%7C+Koala+hand+burned+%7C+Donate+fight+%7C+Koalas&fbclid=IwAR24_5wSK53R4cCmFv8MVfaNiEsVaY7Vav8SAOl_0son91vabhjzr4a3bdg  https://www.itallcounts.org/greenpeace-au-koalas?affiliate_id=%7B%7Bplacement%7D%7D&affiliate_sub=%7B%7Bad.id%7D%7D   https://www.itallcounts.org/greenpeace-au-global-ocean-treaty?affiliate_id=%7B%7Bplacement%7D%7D&affiliate_sub=%7B%7Bad.id%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace Australia Pacific are successful.

Greenpeace Australia Pacific Creative Analysis: 

Greenpeace Australia Pacific placed a Image ad in 2020-06-15-2020-06-18, and got 355 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace Australia Pacific Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace Australia Pacific has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace Australia Pacific Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-16-2020-06-18  2020-05-26-2020-06-15
During  4 days  3 days 21 days 
Like  355  0  513
Share  74  0  101
Comment  18  0  20

Advertising effectiveness is a direct manifestation of advertising. Greenpeace Australia Pacific ‘s Top 1 ad received 355 likes, 74 shares, 18 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace Australia Pacific, helping Greenpeace Australia Pacific to grasp the ad data more clearly.