Top Ads on Greenpeace USA

Greenpeace USA Background Introduction:

Build the movement to protect the environment! Share this page with your friends!!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace USA has been advertising and marketing on Facebook for many years. And Greenpeace USA has placed 1571 of ads on the Facebook platform in the last month. In the past few years,Greenpeace USA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace USA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace USA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace USA.

BigSpy

1.Greenpeace USA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace USA  Greenpeace USA  Greenpeace USA
Page Categories  Nonprofit Organization  Publisher  Environmental Conservation Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Greenpeace USA Marketing Objectives Analysis: 

Greenpeace USA has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace USA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace USA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help: Call on the Govt to Ban Plastic Bottles  Sen de imza ver! Support Plastic Ban today 
Ad Copy Text  Here in New Zealand we love our wild coastlines, sweeping beaches, and kai moana. That unique way of...  Kömürlü termik santraller solunum yolu rahatsızlıklarını artırarak insanları koronavirüse ...  We have a problem of throwaway single use plastic! The beauty of our oceans and environment is under...
Link Description  Every year, countless single-use plastic bottles are made and thrown away in New Zealand.  Enerji ve Tabii Kaynaklar Bakanlığı’na seslen.  Together, lets make a difference!
Website Link  act.greenpeace.org  act.greenpeace.org  www.greenpeace.org
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 371  225  243
Like 271  3320  1084

Greenpeace USA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace USA Top 1 ads got 271 likes. Greenpeace USA uses a sentence with the finishing touch title: “Help: Call on the Govt to Ban Plastic Bottles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace USA shared 371 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace USA should continue to optimize the ad content.

3.Greenpeace USA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-16  2020-05-31-2020-06-16  2020-05-24-2020-06-16
Landing Page Link  https://act.greenpeace.org/page/61758/petition/1?source=cpc&utm_campaign=Plastics&utm_medium=cpc&utm_source=Facebook&utm_content=paid_promo&en_og_source=gpnz.plastics.banbottles.petition_cpc_Facebook&nz18&fbclid=IwAR0b9IEAgWVtOuGWImjTlGSCsjF8B1SR9kbTZoexaPDj9_jeNfeNVnZFH-0  https://act.greenpeace.org/page/36338/petition/1?utm_source=facebook&utm_content=ACQ_LD_Komur_Mass   http://www.greenpeace.org/africa/en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace USA are successful.

Greenpeace USA Creative Analysis: 

Greenpeace USA placed a Image ad in 2020-06-16-2020-06-16, and got 271 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace USA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Turkey  South Africa
Language  English  Turkish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace USA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace USA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-16  2020-05-31-2020-06-16  2020-05-24-2020-06-16
During  1 days  17 days 24 days 
Like  271  3320  1084
Share  33  1097  301
Comment  19  184  62

Advertising effectiveness is a direct manifestation of advertising. Greenpeace USA ‘s Top 1 ad received 271 likes, 33 shares, 19 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace USA, helping Greenpeace USA to grasp the ad data more clearly.