Top Ads on Greenpeace Danmark

Greenpeace Danmark Background Introduction:

Greenpeace går fra ord til handling for at konfrontere og stoppe global miljødestruktion og fremdrive løsninger

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace Danmark has been advertising and marketing on Facebook for many years. And Greenpeace Danmark has placed 62 of ads on the Facebook platform in the last month. In the past few years,Greenpeace Danmark has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace Danmark on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace Danmark. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace Danmark.

BigSpy

1.Greenpeace Danmark Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace Danmark  Greenpeace Danmark  Greenpeace Danmark
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Greenpeace Danmark Marketing Objectives Analysis: 

Greenpeace Danmark has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace Danmark best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace Danmark Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Støt Amazonas med et bidrag på 150kr. Sms: SKOV til 1272 N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.greenpeace.org  stoet.greenpeace.org  www.greenpeace.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Greenpeace Danmark Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace Danmark Top 1 ads got 0 likes. Greenpeace Danmark uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace Danmark shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace Danmark should continue to optimize the ad content.

3.Greenpeace Danmark Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Video  Carousel
Ad Time   2020-06-01-2020-06-22  2020-05-27-2020-06-22  2020-05-25-2020-06-03
Landing Page Link  https://www.greenpeace.org/denmark/vaer-med/verdenshavene/beskyt-verdenshavene/?utm_campaign=dk_oceans_fr&utm_source=instagram&utm_medium=referral&utm_term=dk_lg_oceans_pto&utm_content=banu  https://stoet.greenpeace.org/d/bliv-manedlig-donor-skov?utm_campaign=DK+Forests+FR&utm_source=Facebook.com&utm_medium=Advert&utm_term=DK_FR_AmazonDeforestation&utm_content=Amazon+sos+video   https://www.greenpeace.org/denmark/vaer-med/verdenshavene/beskyt-verdenshavene/?utm_campaign=dk_oceans_fr&utm_source=instagram&utm_medium=referral&utm_term=dk_lg_oceans_pto&utm_content=banu

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace Danmark are successful.

Greenpeace Danmark Creative Analysis: 

Greenpeace Danmark placed a Others ad in 2020-06-01-2020-06-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace Danmark Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark  Denmark
Language  French  Norwegian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace Danmark has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace Danmark Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-22  2020-05-27-2020-06-22  2020-05-25-2020-06-03
During  22 days  27 days 10 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Greenpeace Danmark ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace Danmark, helping Greenpeace Danmark to grasp the ad data more clearly.