Top Ads on Greenpeace Chile

Greenpeace Chile Background Introduction:

¡Bienvenidos a la página oficial de Greenpeace Chile!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Greenpeace Chile has been advertising and marketing on Facebook for many years. And Greenpeace Chile has placed 70 of ads on the Facebook platform in the last month. In the past few years,Greenpeace Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Greenpeace Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Greenpeace Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Greenpeace Chile.


1.Greenpeace Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Greenpeace Chile  Greenpeace Chile  Greenpeace Chile
Page Categories  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)  Non-Governmental Organization (NGO)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Greenpeace Chile Marketing Objectives Analysis: 

Greenpeace Chile has been operating in Non-Governmental Organization (NGO) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Greenpeace Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Greenpeace Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Agua para todos los chilenos!  Agua para todos los chilenos! ¡Chile se seca! 
Ad Copy Text  ¡Súmate y suelta el agua! Cuando firmas sueltas el agua para más de 350 mil chilenos y le das la...  ¡Súmate y suelta el agua! Cuando firmas sueltas el agua para más de 350 mil chilenos y le das la...  ¡Embalse Los Aromos destinado a desaparecer! #SueltaElAgua A pesar de que la crisis sanitaria nos ...
Link Description  Tu participación es importante.  Tu participación es importante.  Tú puedes impedirlo.
Website Link
Text Word Count 159  159  312
Like 2804  4004  88

Greenpeace Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Greenpeace Chile Top 1 ads got 2804 likes. Greenpeace Chile uses a sentence with the finishing touch title: “Agua para todos los chilenos!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Greenpeace Chile shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Greenpeace Chile should continue to optimize the ad content.

3.Greenpeace Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-21-2020-06-20  2020-05-21-2020-06-19  2020-04-30-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Greenpeace Chile are successful.

Greenpeace Chile Creative Analysis: 

Greenpeace Chile placed a Video ad in 2020-05-21-2020-06-20, and got 2804 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Greenpeace Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Greenpeace Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Greenpeace Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-05-21-2020-06-19  2020-04-30-2020-06-19
During  31 days  30 days 51 days 
Like  2804  4004  88
Share  1903  2679  69
Comment  201  230  10

Advertising effectiveness is a direct manifestation of advertising. Greenpeace Chile ‘s Top 1 ad received 2804 likes, 1903 shares, 201 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Greenpeace Chile, helping Greenpeace Chile to grasp the ad data more clearly.