Top Ads on Great Wolf Lodge

Great Wolf Lodge Background Introduction:

North America's largest family of indoor water park resorts. Built for families, designed for maximum fun. Everything for a family getaway under one roof.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Great Wolf Lodge has been advertising and marketing on Facebook for many years. And Great Wolf Lodge has placed 62 of ads on the Facebook platform in the last month. In the past few years,Great Wolf Lodge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Great Wolf Lodge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Great Wolf Lodge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Great Wolf Lodge.

BigSpy

1.Great Wolf Lodge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Great Wolf Lodge  Great Wolf Lodge  Great Wolf Lodge
Page Categories  Water Park  Water Park  Water Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Great Wolf Lodge Marketing Objectives Analysis: 

Great Wolf Lodge has been operating in Water Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Great Wolf Lodge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Great Wolf Lodge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wash Your Worries Away  Laura Spade Show Your Family a Great Time 
Ad Copy Text  Need help letting go of it all while you're on vacation? We've got your back—and so does our bucke...  Get an inside look at Great Wolf Lodge—from the water park to the rooms to the kid-friendly din...  Visit us at Great Wolf Lodge where your family will experience everything from lighthearted moments ...
Link Description  Literally! Book now for easy family fun.  N/A  Visit Great Wolf Lodge for memorable family moments.
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 112  112  157
Like 2486  3  4052

Great Wolf Lodge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Great Wolf Lodge Top 1 ads got 2486 likes. Great Wolf Lodge uses a sentence with the finishing touch title: “Wash Your Worries Away”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Great Wolf Lodge shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Great Wolf Lodge should continue to optimize the ad content.

3.Great Wolf Lodge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-21-2020-03-13  2020-03-07-2020-03-12  2019-10-31-2020-03-11
Landing Page Link  https://www.greatwolf.com/?utm_source%3Dfacebook%26utm_medium%3Dpaidsocial%26utm_campaign%3Dlikeable-2019Q2%26utm_content%3Dbucket-drop-cinemagraph-prospects-fi-dark%26utm_term%3D90-day-searcher-retargeting_prospecting-conversion-6%26fbclid%3DIwAR3-U7_o8bMvx4Tg6QhpkZaBaHcoHoOxF1MSxg6m7uLiBr1F0YpeVbkBjIM&gclid=CO7fnufb4ecCFUZsvAod8OkFwA&gclsrc=ds  https://www.facebook.com/GreatWolfWaterPark/?_vref_=673520123179943&refid=28&_ft_=adid.23843923113210346%3Aqid.6772231313009086629%3Amf_story_key.2030093865860442486%3Ais_sponsored.1%3Aei.AI%40AQKXTygxahobgaIE018eeMYuYWadt4L7kLICoMimW5yqFUDOtwQXn9rFIqgJ6IOlnTihdAn1KBlPXFrYvX7GSrB4%3Atop_level_post_id.10157836537249483%3Acontent_owner_id_new.7776564482%3Acall_to_action_type.LEARN_MORE%3Apage_id.7776564482%3Asrc.22%3Aphoto_id.673520123179943%3Astory_location.5%3Astory_attachment_style.rich_media%3Aview_time.1576782818%3Afilter.h_nor%3Aactrs.7776564482%3Apage_insights.%7B%227776564482%22%3A%7B%22page_id%22%3A7776564482%2C%22actor_id%22%3A7776564482%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1576101724%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B10157836537249483%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A7776564482%2C%22page_id%22%3A7776564482%2C%22post_id%22%3A10157836537249483%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=%7E-R   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001805984&ds_e_ca_id=23843753523460346&ds_e_ag_id=23843753524830346&ds_e_ad_id=23843753524260346&ds_e_ca_name=Prospecting+-+Conversion+Retargeting+-+Conversions+-+Q4+2019+%7C%7C+-+Copy&ds_e_ag_name=DM%3A+10%2F14+2019+%7C%7C+90-Day+Searcher+Retargeting&ds_e_ad_name=DM%3A+10%2F14+Oct+Content+%7C%7C+Water+Splash+to+Ropes+Course+%28New+Guests%29&ds_sig=_qbWSS5gY_FIeg&ds_dest_url=https%3A%2F%2Fwww.greatwolf.com%2F%3Futm_source%3Dfacebook%26utm_medium%3Dpaidsocial%26utm_campaign%3Dlikeable-2019Q4%26utm_content%3Dwater-splash-to-ropes-course-prospects-fi-dark%26utm_term%3D90-day-searcher-retargeting_prospecting-conversion-6%26fbclid%3DIwAR0Paot0PaHv3LprNFzDVF7q68UEPumGH8l_JtLiYvzQ5Bx_g3Z9zRgprxA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Great Wolf Lodge are successful.

Great Wolf Lodge Creative Analysis: 

Great Wolf Lodge placed a Video ad in 2020-02-21-2020-03-13, and got 2486 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Great Wolf Lodge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Indonesian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Great Wolf Lodge has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Great Wolf Lodge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-21-2020-03-13  2020-03-07-2020-03-12  2019-10-31-2020-03-11
During  22 days  6 days 133 days 
Like  2486  3  4052
Share  289  699  526
Comment  261  362  584

Advertising effectiveness is a direct manifestation of advertising. Great Wolf Lodge ‘s Top 1 ad received 2486 likes, 289 shares, 261 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Great Wolf Lodge, helping Great Wolf Lodge to grasp the ad data more clearly.