Top Ads on Great Smoky Mountains Railroad

Great Smoky Mountains Railroad Background Introduction:

Great Smoky Mountain Railroad travels along 53 miles of track with 2 tunnels and 25 bridges.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Great Smoky Mountains Railroad has been advertising and marketing on Facebook for many years. And Great Smoky Mountains Railroad has placed 7 of ads on the Facebook platform in the last month. In the past few years,Great Smoky Mountains Railroad has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Great Smoky Mountains Railroad on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Great Smoky Mountains Railroad. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Great Smoky Mountains Railroad.

BigSpy

1.Great Smoky Mountains Railroad Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Great Smoky Mountains Railroad  Great Smoky Mountains Railroad  Great Smoky Mountains Railroad
Page Categories  Train Station  Train Station  Motel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Great Smoky Mountains Railroad Marketing Objectives Analysis: 

Great Smoky Mountains Railroad has been operating in Train Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Great Smoky Mountains Railroad best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Great Smoky Mountains Railroad Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hop on The BBQ & Brews Train  Hop on The BBQ & Brews Train Great Smoky Mountain Railway, Peanuts Easter Beagle Express 
Ad Copy Text  Join us April 27th for the Fontana Trestle BBQ & Brews Train featuring Currahee Brewing! Hurry, we h...  Join us April 27th for the Fontana Trestle BBQ & Brews Train featuring Currahee Brewing! Hurry, we h...  Your Smoky Mountain Adventures start with where you stay! Book your stay with meadowlark Motel for t...
Link Description  Departing Bryson City.  Departing Bryson City.  Apr 19 - Apr 20 · Meadowlark Motel
Website Link  www.gsmr.com  www.gsmr.com  www.gsmr.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BUY_TICKETS
Text Word Count 233  233  412
Like 17  65  8

Great Smoky Mountains Railroad Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Great Smoky Mountains Railroad Top 1 ads got 17 likes. Great Smoky Mountains Railroad uses a sentence with the finishing touch title: “Hop on The BBQ & Brews Train”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Great Smoky Mountains Railroad shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Great Smoky Mountains Railroad should continue to optimize the ad content.

3.Great Smoky Mountains Railroad Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-22-2019-04-24  2019-04-22-2019-04-24  2019-04-15-2019-04-19
Landing Page Link  https://www.gsmr.com/BBQandBREWS?utm_source=facebook&utm_medium=cpc&utm_content=april  https://www.gsmr.com/BBQandBREWS?utm_source=facebook&utm_medium=cpc&utm_content=april   https://www.gsmr.com/events/peanuts-easter-beagle-express

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Great Smoky Mountains Railroad are successful.

Great Smoky Mountains Railroad Creative Analysis: 

Great Smoky Mountains Railroad placed a Image ad in 2019-04-22-2019-04-24, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Great Smoky Mountains Railroad Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Great Smoky Mountains Railroad has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Great Smoky Mountains Railroad Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-24  2019-04-22-2019-04-24  2019-04-15-2019-04-19
During  3 days  3 days 5 days 
Like  17  65  8
Share  4  38  2
Comment  1  6  1

Advertising effectiveness is a direct manifestation of advertising. Great Smoky Mountains Railroad ‘s Top 1 ad received 17 likes, 4 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Great Smoky Mountains Railroad, helping Great Smoky Mountains Railroad to grasp the ad data more clearly.