Top Ads on Great Lakes Science Center
Great Lakes Science Center Background Introduction:
GLSC encourages curiosity through hundreds of hands-on exhibits, the NASA Glenn Visitor Center, DOME Theater and the Steamship William G. Mather.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Great Lakes Science Center has been advertising and marketing on Facebook for many years. And Great Lakes Science Center has placed 36 of ads on the Facebook platform in the last month. In the past few years,Great Lakes Science Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Great Lakes Science Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Great Lakes Science Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Great Lakes Science Center.
1.Great Lakes Science Center Top 3 Ads Basic Understanding
|Name||Great Lakes Science Center||Great Lakes Science Center||Great Lakes Science Center|
|Page Categories||Science Museum||Science Museum||Science Museum|
Great Lakes Science Center Marketing Objectives Analysis:
Great Lakes Science Center has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Great Lakes Science Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Great Lakes Science Center Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Body Worlds Rx to open for preview in June!||Register for Summer Science Camp: @Home or @GLSC||Register for New @Home Summer Science Camp|
|Ad Copy Text||We’ve missed all of our members and guests! So while the full museum might not be ready to open ju...||From small on-site classrooms @GLSC with strict, daily sanitization processes to @Home participation...||Camp Curiosity is back this summer @GLSC, but new for 2020, families can choose to have their STEM a...|
|Text Word Count||900||359||269|
Great Lakes Science Center Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Great Lakes Science Center Top 1 ads got 6 likes. Great Lakes Science Center uses a sentence with the finishing touch title: “Body Worlds Rx to open for preview in June!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Great Lakes Science Center shared 900 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Great Lakes Science Center should continue to optimize the ad content.
3.Great Lakes Science Center Top 3 Ads Creative Selection
|Landing Page Link||https://greatscience.com/explore/exhibits/body-worlds-rx?fbclid=IwAR36d8L7nR-H-RjLmLD_Aua7JyriiGZqE8rvuh4XmqQbgOn17p1YtjxZan4||https://greatscience.com/camps/summer-day-camps||https://greatscience.com/camps/summer-day-camps?fbclid=IwAR2ZW4LDzaz0c-sOPhbAvfd2arIm_O0cAJ4WQLjZUU7ukOFrBwE2P3Vq0RM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Great Lakes Science Center are successful.
Great Lakes Science Center Creative Analysis:
Great Lakes Science Center placed a Image ad in 2020-06-10-2020-06-11, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Great Lakes Science Center Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Great Lakes Science Center has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Great Lakes Science Center Top 3 Ads Performance Display
|During||2 days||10 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. Great Lakes Science Center ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Great Lakes Science Center, helping Great Lakes Science Center to grasp the ad data more clearly.