Top Ads on Great Lakes Science Center

Great Lakes Science Center Background Introduction:

GLSC encourages curiosity through hundreds of hands-on exhibits, the NASA Glenn Visitor Center, DOME Theater and the Steamship William G. Mather.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Great Lakes Science Center has been advertising and marketing on Facebook for many years. And Great Lakes Science Center has placed 36 of ads on the Facebook platform in the last month. In the past few years,Great Lakes Science Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Great Lakes Science Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Great Lakes Science Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Great Lakes Science Center.

BigSpy

1.Great Lakes Science Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Great Lakes Science Center  Great Lakes Science Center  Great Lakes Science Center
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Great Lakes Science Center Marketing Objectives Analysis: 

Great Lakes Science Center has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Great Lakes Science Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Great Lakes Science Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Body Worlds Rx to open for preview in June!  Register for Summer Science Camp: @Home or @GLSC Register for New @Home Summer Science Camp 
Ad Copy Text  We’ve missed all of our members and guests! So while the full museum might not be ready to open ju...  From small on-site classrooms @GLSC with strict, daily sanitization processes to @Home participation...  Camp Curiosity is back this summer @GLSC, but new for 2020, families can choose to have their STEM a...
Link Description  N/A    
Website Link  greatscience.com  greatscience.com  greatscience.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 900  359  269
Like 6  34  34

Great Lakes Science Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Great Lakes Science Center Top 1 ads got 6 likes. Great Lakes Science Center uses a sentence with the finishing touch title: “Body Worlds Rx to open for preview in June!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Great Lakes Science Center shared 900 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Great Lakes Science Center should continue to optimize the ad content.

3.Great Lakes Science Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-11  2020-05-18-2020-05-27  2020-05-18-2020-05-26
Landing Page Link  https://greatscience.com/explore/exhibits/body-worlds-rx?fbclid=IwAR36d8L7nR-H-RjLmLD_Aua7JyriiGZqE8rvuh4XmqQbgOn17p1YtjxZan4  https://greatscience.com/camps/summer-day-camps   https://greatscience.com/camps/summer-day-camps?fbclid=IwAR2ZW4LDzaz0c-sOPhbAvfd2arIm_O0cAJ4WQLjZUU7ukOFrBwE2P3Vq0RM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Great Lakes Science Center are successful.

Great Lakes Science Center Creative Analysis: 

Great Lakes Science Center placed a Image ad in 2020-06-10-2020-06-11, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Great Lakes Science Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Great Lakes Science Center has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Great Lakes Science Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-11  2020-05-18-2020-05-27  2020-05-18-2020-05-26
During  2 days  10 days 9 days 
Like  6  34  34
Share  1  15  43
Comment  0  5  4

Advertising effectiveness is a direct manifestation of advertising. Great Lakes Science Center ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Great Lakes Science Center, helping Great Lakes Science Center to grasp the ad data more clearly.