Top Ads on GraysOnline

GraysOnline Background Introduction:

Australia's leading multi-channel e-commerce and auction platform for industrial, transport, mobile plant, agri,catering, warehousing, forklifts, marine & engineering equipment, AV, home wares, wine, IT & outdoor furniture.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GraysOnline has been advertising and marketing on Facebook for many years. And GraysOnline has placed 37 of ads on the Facebook platform in the last month. In the past few years,GraysOnline has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GraysOnline on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GraysOnline. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GraysOnline.

BigSpy

1.GraysOnline Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GraysOnline  GraysOnline  GraysOnline
Page Categories  Auction House  Auction House  Auction House
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GraysOnline Marketing Objectives Analysis: 

GraysOnline has been operating in Auction House for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GraysOnline best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GraysOnline Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Register Your Interest Now!  GraysOnline Bid Now | IT & Office Supplies 
Ad Copy Text  On the hunt for some heavy haulage equipment? Check out our range of prime movers, bulk haulage sid...  The biggest Retail Clearance sale yet! All located in Western Australia and all starting from $9. Su...  In need of some extra office equipment? Check out this warehousing, IT, office furniture & school s...
Link Description  Located in Indonesia  N/A  N/A
Website Link  bit.ly  www.graysonline.com  bit.ly
CTA  LEARN_MORE  SHOP_NOW  
Text Word Count 270  144  146
Like 1725  0  28

GraysOnline Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GraysOnline Top 1 ads got 1725 likes. GraysOnline uses a sentence with the finishing touch title: “Register Your Interest Now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GraysOnline shared 270 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GraysOnline should continue to optimize the ad content.

3.GraysOnline Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-15-2020-06-17  2020-05-08-2020-05-09  2020-04-26-2020-04-28
Landing Page Link  https://lp.graysonline.com/indonesiabulkhaulage/?utm_source=trucksalessocial&utm_medium=boostsocial&utm_campaign=9016683indoleadgen&utm_term=$1000&utm_content=9016683indo  https://www.graysonline.com/promotions/retailclearance?location=wa&tab=items&sort=most-popular&view=gallery   https://www.graysonline.com/sale/5040549/warehousing-pallet-racking/major-event-warehousing-it-new-used-office-furniture?utm_source=boostsocial&utm_medium=boostsocial&utm_campaign=5040549&utm_term=$800&utm_content=5040549&fbclid=IwAR19Yi4B9KG3LkZsqII_MgU1lA3Gess9rZKHpjZz9xwjv2Sj9yi0E2II97c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GraysOnline are successful.

GraysOnline Creative Analysis: 

GraysOnline placed a Video ad in 2020-06-15-2020-06-17, and got 1725 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GraysOnline Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Malaysia  N/A
Language  English  Turkish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GraysOnline has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GraysOnline Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-05-08-2020-05-09  2020-04-26-2020-04-28
During  3 days  2 days 3 days 
Like  1725  0  28
Share  27  1  3
Comment  11  0  5

Advertising effectiveness is a direct manifestation of advertising. GraysOnline ‘s Top 1 ad received 1725 likes, 27 shares, 11 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GraysOnline, helping GraysOnline to grasp the ad data more clearly.