Top Ads on Gray Line

Gray Line Background Introduction:

Gray Line is the largest provider of sightseeing tours on the planet. Browse over 3,000 fun ways to explore the world at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gray Line has been advertising and marketing on Facebook for many years. And Gray Line has placed 33 of ads on the Facebook platform in the last month. In the past few years,Gray Line has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gray Line on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gray Line. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gray Line.


1.Gray Line Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gray Line  Gray Line  Gray Line
Page Categories  Tour Agency  Bus Tour Agency  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Gray Line Marketing Objectives Analysis: 

Gray Line has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gray Line best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gray Line Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vancouver City + Capilano Suspension Bridge  Gray Line Save 10% with Gray Line Ireland Today! 
Ad Copy Text  The Vancouver City + Capilano Suspension Bridge Tour is the perfect combination of city sights and a...  Episode 2 of The Bucket Life takes us to the eternal city of Rome; a living textbook of beautiful ar...  Book your Cliffs of Moher tour today and get 10% Off all Adult Tickets this summer! Boat cruise incl...
Link Description  Let's explore together!  N/A  Free WIFI. Late Departure with Doolin Village Included. Book Online. Expert Local Staff. Entrance to the Cliffs of Moher Visitor Centre.
Website Link
Text Word Count 248  156  108
Like 10  4708  360

Gray Line Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gray Line Top 1 ads got 10 likes. Gray Line uses a sentence with the finishing touch title: “Vancouver City + Capilano Suspension Bridge”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gray Line shared 248 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gray Line should continue to optimize the ad content.

3.Gray Line Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-02-2020-03-02  2020-01-07-2020-01-28  2019-03-14-2019-04-26
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gray Line are successful.

Gray Line Creative Analysis: 

Gray Line placed a Image ad in 2020-03-02-2020-03-02, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gray Line Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gray Line has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gray Line Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-02-2020-03-02  2020-01-07-2020-01-28  2019-03-14-2019-04-26
During  1 days  22 days 44 days 
Like  10  4708  360
Share  3  52  114
Comment  0  13  37

Advertising effectiveness is a direct manifestation of advertising. Gray Line ‘s Top 1 ad received 10 likes, 3 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gray Line, helping Gray Line to grasp the ad data more clearly.