Top Ads on Grand Canyon University

Grand Canyon University Background Introduction:

Welcome to the official Grand Canyon University Facebook page! GCU is Arizona's premier nonprofit private Christian university located in Phoenix, Arizona.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grand Canyon University has been advertising and marketing on Facebook for many years. And Grand Canyon University has placed 86 of ads on the Facebook platform in the last month. In the past few years,Grand Canyon University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grand Canyon University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grand Canyon University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grand Canyon University.

BigSpy

1.Grand Canyon University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grand Canyon University  Grand Canyon University  Grand Canyon University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grand Canyon University Marketing Objectives Analysis: 

Grand Canyon University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grand Canyon University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grand Canyon University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Online Education Degrees  Earn Your Master's Degree Online MS in Business Analytics 
Ad Copy Text  Work towards licensure or advance your education career.  Choose from one of our many master’s degree programs offered online!  Grow your technical skill set with a Master's in Business Analytics degree. Explore GCU's program no...
Link Description  Affordable Private Education  Online on your time.  Accredited university.
Website Link  explore.gcu.edu  explore.gcu.edu  explore.gcu.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 56  70  102
Like 166  376  13

Grand Canyon University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grand Canyon University Top 1 ads got 166 likes. Grand Canyon University uses a sentence with the finishing touch title: “Online Education Degrees ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grand Canyon University shared 56 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grand Canyon University should continue to optimize the ad content.

3.Grand Canyon University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-12-2020-06-19  2020-03-01-2020-06-18  2020-05-18-2020-06-18
Landing Page Link  https://explore.gcu.edu/education/general/online/  https://explore.gcu.edu/online-degree-programs/masters/   https://explore.gcu.edu/technology/masters/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grand Canyon University are successful.

Grand Canyon University Creative Analysis: 

Grand Canyon University placed a Video ad in 2020-02-12-2020-06-19, and got 166 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grand Canyon University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco,United States,Indonesia  Algeria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grand Canyon University has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grand Canyon University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-12-2020-06-19  2020-03-01-2020-06-18  2020-05-18-2020-06-18
During  129 days  110 days 32 days 
Like  166  376  13
Share  18  39  2
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Grand Canyon University ‘s Top 1 ad received 166 likes, 18 shares, 0 comments in just 129 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grand Canyon University, helping Grand Canyon University to grasp the ad data more clearly.