Top Ads on Grammarly

Grammarly Background Introduction:

Grammarly's free writing app ensures that everything you type is easy to read, effective, and mistake-free.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grammarly has been advertising and marketing on Facebook for many years. And Grammarly has placed 363 of ads on the Facebook platform in the last month. In the past few years,Grammarly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grammarly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grammarly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grammarly.

BigSpy

1.Grammarly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grammarly  Grammarly  Grammarly
Page Categories  Education Website  Education  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grammarly Marketing Objectives Analysis: 

Grammarly has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grammarly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grammarly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Writing Important Emails?  أفضل تطبيق لممارسة اللغة الإنجليزية لطلاب المدارس والجامعات مجانا ..الرابط في التعليقات Write Confidently Everywhere 
Ad Copy Text  Automatically fix typos, grammatical mistakes, and other writing issues -- BEFORE you hit Send. Down...  -  The Grammarly Keyboard will help you write with Flawless grammar Impeccable punctuation Superb s...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  bit.ly  itunes.apple.com
CTA  INSTALL_MOBILE_APP  LEARN_MORE  INSTALL_MOBILE_APP
Text Word Count 137  356  107
Like 4369  2497  3428

Grammarly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grammarly Top 1 ads got 4369 likes. Grammarly uses a sentence with the finishing touch title: “Writing Important Emails?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grammarly shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grammarly should continue to optimize the ad content.

3.Grammarly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-07-12-2020-06-18  2020-06-05-2020-06-16  2019-12-17-2020-06-14
Landing Page Link  http://itunes.apple.com/app/id1158877342  https://www.grammarly.com/?affiliateNetwork=ho&affiliateID=56831   http://itunes.apple.com/app/id1158877342

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grammarly are successful.

Grammarly Creative Analysis: 

Grammarly placed a Video ad in 2019-07-12-2020-06-18, and got 4369 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grammarly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  Egypt  Bolivia,Morocco,Italy
Language  English  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grammarly has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grammarly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-12-2020-06-18  2020-06-05-2020-06-16  2019-12-17-2020-06-14
During  343 days  12 days 181 days 
Like  4369  2497  3428
Share  493  445  324
Comment  493  118  135

Advertising effectiveness is a direct manifestation of advertising. Grammarly ‘s Top 1 ad received 4369 likes, 493 shares, 493 comments in just 343 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grammarly, helping Grammarly to grasp the ad data more clearly.