Top Ads on GrabFood

GrabFood Background Introduction:

Dịch vụ GrabFood giúp bạn kết nối các nhà hàng, quán ăn tại địa phương. Bạn chỉ cần đặt món ăn yêu thích trên GrabFood, đội ngũ giao hàng của chúng tôi sẽ nhanh chóng mang đến cho bạn bữa ăn nóng h

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GrabFood has been advertising and marketing on Facebook for many years. And GrabFood has placed 1384 of ads on the Facebook platform in the last month. In the past few years,GrabFood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GrabFood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GrabFood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GrabFood.

BigSpy

1.GrabFood Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GrabFood  GrabFood  GrabFood
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GrabFood Marketing Objectives Analysis: 

GrabFood has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GrabFood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GrabFood Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GrabFood  #SagotKita pagdating sa cravings صور من منشور ‏‎GrabFood‎‏ 
Ad Copy Text  GrabKitchen - Trăm món ngon trong 1 đơn hàng  Kami na ang bahala when it comes to your cravings! Get P60 off on your GrabFood orders when you use ...  -
Link Description  N/A  N/A  N/A
Website Link  play.google.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 49  206  915
Like 53  609  5141

GrabFood Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GrabFood Top 1 ads got 53 likes. GrabFood uses a sentence with the finishing touch title: “GrabFood”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GrabFood shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GrabFood should continue to optimize the ad content.

3.GrabFood Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-05-25-2020-06-19  2020-06-14-2020-06-19  2020-05-31-2020-06-19
Landing Page Link  https://play.google.com/store/apps/details?id=com.grabtaxi.passenger  https://www.facebook.com/1519990894789169/posts/2992241684230742/   https://www.facebook.com/GrabFoodVietNam/?refid=7&_ft_=adid.23844924452020389:qid.6837468748938806207:mf_story_key.-4889122704944280829:is_sponsored.1:ei.AI@AQK3EkWYizlna5K6JlHjXg7rA1JOHzkYcN3nLjqFq9VGj0iyZTWZt_q7UV3LSth9CZp22NdrIFg_Bz5sxjO8LfZe:top_level_post_id.2580634305544430:content_owner_id_new.1949193615355172:page_id.1949193615355172:src.22:photo_attachments_list.%5B2580633475544513,2580633455544515,2580633572211170,2580633495544511%5D:photo_id.2580633475544513:story_location.5:story_attachment_style.album:view_time.1591972248:filter.h_nor:tds_flgs.3:actrs.1949193615355172:page_insights.%7B%221949193615355172%22:%7B%22page_id%22:1949193615355172,%22page_id_type%22:%22page%22,%22actor_id%22:1949193615355172,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590998416,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2580634305544430%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1949193615355172,%22page_id%22:1949193615355172,%22post_id%22:2580634305544430,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GrabFood are successful.

GrabFood Creative Analysis: 

GrabFood placed a Carousel ad in 2020-05-25-2020-06-19, and got 53 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GrabFood Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Philippines  Vietnam
Language  English  Filipino  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GrabFood has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GrabFood Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-19  2020-06-14-2020-06-19  2020-05-31-2020-06-19
During  26 days  6 days 20 days 
Like  53  609  5141
Share  0  42  281
Comment  0  12  230

Advertising effectiveness is a direct manifestation of advertising. GrabFood ‘s Top 1 ad received 53 likes, 0 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GrabFood, helping GrabFood to grasp the ad data more clearly.