Top Ads on GrabFood PH

GrabFood PH Background Introduction:

Whatever your craving, just Grab it, wherever you are. Be it from your favourite cafe, street stall or restaurant (to be localised). GrabFood satisfies your every craving with the food you love, delivered hot and fresh to your doorstep. Crave it? Grab it!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GrabFood PH has been advertising and marketing on Facebook for many years. And GrabFood PH has placed 54 of ads on the Facebook platform in the last month. In the past few years,GrabFood PH has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GrabFood PH on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GrabFood PH. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GrabFood PH.

BigSpy

1.GrabFood PH Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GrabFood PH  GrabFood PH  GrabFood PH
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GrabFood PH Marketing Objectives Analysis: 

GrabFood PH has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GrabFood PH best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GrabFood PH Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotografii din cronologie  Zdjęcia na osi czasu Ảnh trên dòng thời gian 
Ad Copy Text  Para sa Cagayan De Oro, sagot namin FREE DELIVERY, no minimum basket size! Use promo code GFCDO, ter...  Celebrate your mini victories from the week with some Thai food! THAI BBQ Original Restaurant is now...  Fancy some Japanese cuisine for lunch today? Grab your OGAWA Traditional Japanese Restaurant favorit...
Link Description  Para sa Cagayan De Oro, sagot namin FREE DELIVERY, no minimum basket size! Use promo code GFCDO, terms and conditions apply. Valid until June 28, 2020.  Celebrate your mini victories from the week with some Thai food! THAI BBQ Original Restaurant is now available via GrabFood!  Fancy some Japanese cuisine for lunch today? Grab your OGAWA Traditional Japanese Restaurant favorites via GrabFood and satisfy your cravings!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 152  125  143
Like 198  53  46

GrabFood PH Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GrabFood PH Top 1 ads got 198 likes. GrabFood PH uses a sentence with the finishing touch title: “Fotografii din cronologie”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GrabFood PH shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GrabFood PH should continue to optimize the ad content.

3.GrabFood PH Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://www.facebook.com/1519990894789169/posts/3003798393075071/?substory_index=0  https://www.facebook.com/GrabFoodPH/photos/a.1884728768315378/3003215783133332/?type=3   https://www.facebook.com/GrabFoodPH/photos/a.1884728768315378/2999709210150656/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GrabFood PH are successful.

GrabFood PH Creative Analysis: 

GrabFood PH placed a Image ad in 2020-06-18-2020-06-20, and got 198 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GrabFood PH Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GrabFood PH has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GrabFood PH Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
During  3 days  3 days 4 days 
Like  198  53  46
Share  35  18  10
Comment  7  2  4

Advertising effectiveness is a direct manifestation of advertising. GrabFood PH ‘s Top 1 ad received 198 likes, 35 shares, 7 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GrabFood PH, helping GrabFood PH to grasp the ad data more clearly.