Top Ads on GrabFinance

GrabFinance Background Introduction:

GrabFinance is a division of Grab. We are focused on helping SMEs across Southeast Asia get started, grow and thrive. Follow us for tips, tricks, insights and tools that can help you grow your business from strength to strength.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GrabFinance has been advertising and marketing on Facebook for many years. And GrabFinance has placed 15 of ads on the Facebook platform in the last month. In the past few years,GrabFinance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GrabFinance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GrabFinance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GrabFinance.

BigSpy

1.GrabFinance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GrabFinance  GrabFinance  GrabFinance
Page Categories  Other  Other  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GrabFinance Marketing Objectives Analysis: 

GrabFinance has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GrabFinance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GrabFinance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grow your business with GrabFinance  Grow your business with GrabFinance Grow your business with GrabFinance 
Ad Copy Text  #GrabFinance is here to help you stay ahead of the curve and make new discoveries with our Business ...  #GrabFinance is here to help you stay ahead of the curve and make new discoveries with our Business ...  #GrabFinance is here to help you stay ahead of the curve and make new discoveries with our Business ...
Link Description  N/A  N/A  N/A
Website Link  fb.me  fb.me  fb.me
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 288  288  288
Like 4  0  1

GrabFinance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GrabFinance Top 1 ads got 4 likes. GrabFinance uses a sentence with the finishing touch title: “Grow your business with GrabFinance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GrabFinance shared 288 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GrabFinance should continue to optimize the ad content.

3.GrabFinance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-17-2020-05-09  2020-03-17-2020-05-05  2020-03-24-2020-04-30
Landing Page Link  https://fb.me/  https://fb.me/   https://fb.me/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GrabFinance are successful.

GrabFinance Creative Analysis: 

GrabFinance placed a Image ad in 2020-03-17-2020-05-09, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GrabFinance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GrabFinance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GrabFinance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-05-09  2020-03-17-2020-05-05  2020-03-24-2020-04-30
During  54 days  50 days 38 days 
Like  4  0  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. GrabFinance ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 54 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GrabFinance, helping GrabFinance to grasp the ad data more clearly.