Top Ads on Grab

Grab Background Introduction:

Grab is Southeast Asia's leading ride-hailing platform that offers the fastest booking service for taxis, private cars & motorbikes through one mobile app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Grab has been advertising and marketing on Facebook for many years. And Grab has placed 4123 of ads on the Facebook platform in the last month. In the past few years,Grab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Grab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Grab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Grab.

BigSpy

1.Grab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Grab  Grab  Grab
Page Categories  App Page  Brand  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Grab Marketing Objectives Analysis: 

Grab has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Grab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Grab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  เปลี่ยนมาใช้ GrabPay มั้ย  สั่งเลย เฉพาะที่ GrabFood รูปภาพบนไทม์ไลน์ 
Ad Copy Text  ผู้ใช้ใหม่ GrabPay Wallet ลด GrabFood 100 บ. ใส่รหัส: NEWKBA...  GrabFood Back To Office Sale รวมดีลลดสูงสุด 50% ตั้งแต่ 15...   CẢ TUẦN ĐI GRAB 0 ĐỒNG Nhập mã RIDE40, nhận ngay ưu đãi 40.000đ x 7 chuyến Gra...
Link Description  N/A  N/A   CẢ TUẦN ĐI GRAB 0 ĐỒNG Nhập mã RIDE40, nhận ngay ưu đãi 40.000đ x 7 chuyến GrabBike/GrabCar khi lần đầu thanh toán không tiền mặt (bao gồm trả trực tiếp qua Thẻ hoặc Ví điện tử #Moca trên ứng dụng Grab). Quẹt Ví/ trả thẻ, 7 ngày đi Grab khoẻ re! Lưu ý: ✔️ Bạn chỉ cần nhập mã cho chuyến đi đầu tiên, ưu đãi những chuyến sau sẽ được gửi vào “MyRewards/ Ưu đãi của tôi” ✔️ Áp dụng cho dịch vụ GrabBike/ GrabCar trên toàn quốc. ✔️ Ưu đãi không bao gồm phụ phí. Bạn vui lòng thanh toán phụ phí (nếu có) cho tài xế. ✔️ Số lượt khuyến mãi có giới hạn, chương trình có thể kết thúc sớm hơn dự kiến mà không cần thông báo trước. ✔️ Ưu đãi chỉ áp dụng trên phiên bản ứng dụng mới nhất. Xem thêm chi tiết chương trình tại đây: https://grb.to/RIDE40 #MoGrabDungMoca
Website Link  play.google.com  play.google.com  www.facebook.com
CTA  USE_MOBILE_APP  SHOP_NOW  
Text Word Count 102  256  990
Like 79  31  2823

Grab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Grab Top 1 ads got 79 likes. Grab uses a sentence with the finishing touch title: “เปลี่ยนมาใช้ GrabPay มั้ย”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Grab shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Grab should continue to optimize the ad content.

3.Grab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-21-2020-06-20  2020-06-11-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=com.grabtaxi.passenger  https://play.google.com/store/apps/details?id=com.grabtaxi.passenger&fbclid=IwAR07VApg95U7F7yBuV-LRSWw3_HwPG6tRmpRva5j4toKBZG8KKlq_j05JXI   https://www.facebook.com/GrabVN/photos/a.1445025409062334/2820453741519487/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Grab are successful.

Grab Creative Analysis: 

Grab placed a Image ad in 2020-05-21-2020-06-20, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Grab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  N/A
Language  Thai  Thai  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Grab has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Grab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-06-11-2020-06-20  2020-06-17-2020-06-20
During  31 days  10 days 4 days 
Like  79  31  2823
Share  2  0  25
Comment  2  0  19

Advertising effectiveness is a direct manifestation of advertising. Grab ‘s Top 1 ad received 79 likes, 2 shares, 2 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Grab, helping Grab to grasp the ad data more clearly.