Top Ads on GovX

GovX Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GovX has been advertising and marketing on Facebook for many years. And GovX has placed 66 of ads on the Facebook platform in the last month. In the past few years,GovX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GovX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GovX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GovX.

BigSpy

1.GovX Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GovX  GovX  GovX
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GovX Marketing Objectives Analysis: 

GovX has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GovX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GovX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Men's Valsetz RTS 1.5 Side Zip Boots  Nitecore Nitecore 
Ad Copy Text  TACTICAL TITANS SALE Save big on over 30 Tactical Brands!  THE APPRECIATION SHALL NOW CONTINUE. GET A BONUS 13% OFF OVER 150 BRANDS. USE CODE "HERO"  Exclusive Deals For The Thin Red Line. Take advantage of your GovX.com membership today to access de...
Link Description  Exclusive GovX Price!  Sale Extended thru 6/15 @2359  Firefighters Exclusive Price
Website Link  www.govx.com  www.govx.com  www.govx.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 57  89  123
Like 0  0  0

GovX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GovX Top 1 ads got 0 likes. GovX uses a sentence with the finishing touch title: “Men's Valsetz RTS 1.5 Side Zip Boots”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GovX shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GovX should continue to optimize the ad content.

3.GovX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-19  2020-06-05-2020-06-15  2020-01-16-2020-06-07
Landing Page Link  https://www.govx.com/p/59069/mens-mirage-30-hiking-shoes?showRecommendations=false&utm_source=fb&utm_medium=banner&utm_campaign=facebook_dpa&Campaign=Tactical_Sale_June_2020_mem&fbclid=IwAR2UQjLqQlhrZqRUBsIhcIwNZ-vgkRRsNJiqWVY2AoVBlWn-grd_ha4hHX0  https://www.govx.com/p/59141/mh25gt-rechargeable-searchlight?showRecommendations=false&utm_source=fb&utm_medium=banner&utm_campaign=facebook_dpa&campaign=facebook-Member-appreciation-weekend-June-2020_monday&fbclid=IwAR0_1Z7IiRe2qpGGziXygSmx-pt1RO7h-uKgzoYRGQYUYvfd6PA5JcLhNEw   https://www.govx.com/p/76887/mt21c-1000-lumen-multifunctional-90-degree-adjustable-flashlight?showRecommendations=false&utm_source=fb&utm_medium=banner&utm_campaign=facebook_dpa&campaign=fb_AF_2019_members&fbclid=IwAR2iDgXqKh5MKpEouJ4vHNmOKjBUixoNvGa5A_E-QAngCpTXQJUQ6-8DMcQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GovX are successful.

GovX Creative Analysis: 

GovX placed a Carousel ad in 2020-06-16-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GovX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GovX has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GovX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-05-2020-06-15  2020-01-16-2020-06-07
During  4 days  11 days 144 days 
Like  0  0  0
Share  1  0  8
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. GovX ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GovX, helping GovX to grasp the ad data more clearly.