Top Ads on Gould Genealogy

Gould Genealogy Background Introduction:

We are a family business supplying the genealogy community for over 40 years. If you are researching your family history, and are looking for information check out our range of 9000 products covering many countries. Full details are on our website.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gould Genealogy has been advertising and marketing on Facebook for many years. And Gould Genealogy has placed 2 of ads on the Facebook platform in the last month. In the past few years,Gould Genealogy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gould Genealogy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gould Genealogy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gould Genealogy.

BigSpy

1.Gould Genealogy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gould Genealogy  Gould Genealogy  Gould Genealogy
Page Categories  Genealogist  Genealogist  -
Marketing Objectives Other  Other  -
ECommerce Softwares  bigcommerce  bigcommerce  -

Gould Genealogy Marketing Objectives Analysis: 

Gould Genealogy has been operating in Genealogist for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gould Genealogy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gould Genealogy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A
Ad Copy Text  no setting  no setting  -
Link Description  N/A  N/A  -
Website Link  www.gould.com.au  www.gould.com.au  -
CTA  SHOP_NOW  SHOP_NOW  -
Text Word Count 0  0  -
Like 0  0  -

Gould Genealogy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gould Genealogy Top 1 ads got 0 likes. Gould Genealogy uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gould Genealogy shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gould Genealogy should continue to optimize the ad content.

3.Gould Genealogy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  -
Ad Time   2019-09-29-2020-05-31  2019-09-29-2020-05-31  -
Landing Page Link  https://www.gould.com.au/  https://www.gould.com.au/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gould Genealogy are successful.

Gould Genealogy Creative Analysis: 

Gould Genealogy placed a Carousel ad in 2019-09-29-2020-05-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gould Genealogy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gould Genealogy has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gould Genealogy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-29-2020-05-31  2019-09-29-2020-05-31  -
During  246 days  246 days
Like  0  0  -
Share  0  0  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. Gould Genealogy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 246 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gould Genealogy, helping Gould Genealogy to grasp the ad data more clearly.