Top Ads on Google

Google Background Introduction:

Organizar as informações do mundo e torná-las mundialmente acessíveis e úteis.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Google has been advertising and marketing on Facebook for many years. And Google has placed 81025 of ads on the Facebook platform in the last month. In the past few years,Google has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Google on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Google. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Google.

BigSpy

1.Google Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Google  Google  Google
Page Categories  Sports  Playground  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Google Marketing Objectives Analysis: 

Google has been operating in Sports for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Google best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Google Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  سعر: 2800 دج, مع توصيل مجاني  Google Pixel 3a Congrats 2020 grads! 
Ad Copy Text   توصيل مجاني ينصح بحزام UPER BACK لأولئك الذين يعانون من آل...  Google Pixel 3a の高性能カメラで、思い出を鮮やかに記録。今なら、特別セー...  Congrats, Class of 2020, for all you’ve achieved! Now is the time to plan for what’s next. For t...
Link Description  N/A  Google スマートフォンがお得  Get more tips for a strong future.
Website Link  bit.ly  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 445  189  156
Like 1655  166  180

Google Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Google Top 1 ads got 1655 likes. Google uses a sentence with the finishing touch title: “سعر: 2800 دج, مع توصيل مجاني ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Google shared 445 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Google should continue to optimize the ad content.

3.Google Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-11-2020-06-20  2020-06-04-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://docs.google.com/forms/d/e/1FAIpQLScKjX4JFieQaHxa0g6Z0gTFHmIPY7QZIy-qHNDC1X4nCf1S6A/viewform?usp=sf_link  https://store.google.com/jp/product/pixel_3a?hl=ja&utm_source=facebook&utm_medium=paidsocial&utm_campaign=japac-jp-all-ja-dr-social-all-all-sales-none-facebook-1008675&utm_content=all-none-none-none-DEV_m-CRE_none-ADGP_GoogleStore&dclid=CLWE1ovO9OkCFQMaKgodU4AE5Q   https://ad.doubleclick.net/ddm/trackclk/N5762.270751FACEBOOK/B24286782.275335615;dc_trk_aid=469664313;dc_trk_cid=133500056;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Google are successful.

Google Creative Analysis: 

Google placed a Video ad in 2020-06-11-2020-06-20, and got 1655 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Google Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Thailand  Palestine,South Africa
Language  Arabic  Japanese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Google has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Google Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-06-04-2020-06-20  2020-06-11-2020-06-20
During  10 days  17 days 10 days 
Like  1655  166  180
Share  39  7  12
Comment  48  8  7

Advertising effectiveness is a direct manifestation of advertising. Google ‘s Top 1 ad received 1655 likes, 39 shares, 48 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Google, helping Google to grasp the ad data more clearly.