Top Ads on Google My Business

Google My Business Background Introduction:

The official channel for info & updates from the Google My Business team.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Google My Business has been advertising and marketing on Facebook for many years. And Google My Business has placed 716 of ads on the Facebook platform in the last month. In the past few years,Google My Business has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Google My Business on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Google My Business. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Google My Business.

BigSpy

1.Google My Business Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Google My Business  Google My Business  Google My Business
Page Categories  Other  Other  Doctor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Google My Business Marketing Objectives Analysis: 

Google My Business has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Google My Business best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Google My Business Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos du journal  Filter air 3 housing Cabinet Stomatologic Dr. 
Ad Copy Text  -  Contoh penggunaan 3 step filter untuk penyaringan air. Filter berupa PP Sedimen dan CTO karbon block...  Nicodent Impex este un cabinet stomatologic privat din Municipiul Dorohoi care ofera pacientilor sai...
Link Description  იდეალური ადგილი დაქალებთან შესახვედრად ეს Chemi-ა. ყველა მანდილოსანს ჩვენ რესტორანში ვუმასპინძლებთ ჭიქა გემრიელი ღვინოთი. მენიუში ახალი და სასარგებლო სუვიდის კერძებია შეფ მაზარეულისგან —- Идеальное место для встречи с подругами это Chemi. Всех девушек наш ресторан угощает бокалом вкусного вина . В меню новые полезные блюда Сувид от нашего шеф повара Chemi Qartuli Samzareulo რესტორანი ქართული ტრადიციული და ღია სამზარეულოთი სპეციალური მენიუ შეფისგან ქართული საუზმე პროდუქტები ფერმიდან გამორჩეული ღვინო პატარა მეწარმეებისგან კულინარული მასტერ-კლასები მაგიდის თამაშები Chemi Qartuli Samzareulo Традиционный грузинский ресторан с открытой кухней Специальное меню от Шефа Грузинские завтраки Фермерские продукты Отборные вина от небольших виноделен Кулинарные-классы Настольные игры Chemi Qartuli Samzareulo Traditional Georgian restaurant with open kitchen Chef’s special menu Georgian Breakfast Products from local farms Selected wines from small wineries Culinary classes Board games თბილისი, ინგოროყვას ქუჩა, 10 სამუშაო საათები: 11:00-22:00 Тбилиси, ул.Ингороква,10 Рабочие часы: 11:00-22:00 Ingorokva str.,10 Tbilisi Working hours: 11:00-22:00 ☎️+995 595 649 944 https://chemi-georgian-cuisine.business.site  N/A  0746629325
Website Link  chemi-georgian-cuisine.business.site  tirta-jaya-indo.business.site  dr-nistor-anamaria.business.site
CTA    LEARN_MORE  NO_BUTTON
Text Word Count 2283  338  142
Like 27  246  26

Google My Business Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Google My Business Top 1 ads got 27 likes. Google My Business uses a sentence with the finishing touch title: “Photos du journal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Google My Business shared 2283 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Google My Business should continue to optimize the ad content.

3.Google My Business Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-14-2020-06-20  2019-07-09-2020-06-19  2020-06-14-2020-06-18
Landing Page Link  https://chemi-georgian-cuisine.business.site/  https://tirta-jaya-indo.business.site/   https://dr-nistor-anamaria.business.site/?utm_source=gmb&utm_medium=referral

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Google My Business are successful.

Google My Business Creative Analysis: 

Google My Business placed a Image ad in 2020-06-14-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Google My Business Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  Indonesia  Romania
Language  N/A  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Google My Business has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Google My Business Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2019-07-09-2020-06-19  2020-06-14-2020-06-18
During  7 days  347 days 5 days 
Like  27  246  26
Share  1  49  0
Comment  1  27  1

Advertising effectiveness is a direct manifestation of advertising. Google My Business ‘s Top 1 ad received 27 likes, 1 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Google My Business, helping Google My Business to grasp the ad data more clearly.