Top Ads on Google for Education

Google for Education Background Introduction:

Helping prepare students to create the future. The best of Google, for education. Follow for product announcements, program updates and news.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Google for Education has been advertising and marketing on Facebook for many years. And Google for Education has placed 40 of ads on the Facebook platform in the last month. In the past few years,Google for Education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Google for Education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Google for Education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Google for Education.

BigSpy

1.Google for Education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Google for Education  Google for Education  Google for Education
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Google for Education Marketing Objectives Analysis: 

Google for Education has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Google for Education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Google for Education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Info & tools for teachers  Info & tools for teachers Gracias Maestros 
Ad Copy Text  Use technology to stay connected with your students so they can continue to learn.  To support the millions of educators, we're announcing #TeachFromHome — resources to help remote t...  no setting
Link Description  Helping teachers keep teaching  Helping teachers keep teaching  A cada maestro, millones de gracias. Ve este nuevo video de @GoogleforEdu. #GraciasMaestros
Website Link  ad.doubleclick.net  ad.doubleclick.net  teachfromhome.google
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 82  108  0
Like 167  805  70378

Google for Education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Google for Education Top 1 ads got 167 likes. Google for Education uses a sentence with the finishing touch title: “Info & tools for teachers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Google for Education shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Google for Education should continue to optimize the ad content.

3.Google for Education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-20-2020-06-20  2020-04-13-2020-06-20  2020-05-14-2020-06-20
Landing Page Link  https://teachfromhome.google/intl/en/?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=2020Q2-NA-CA-TfH-1008404-PaidMedia&dclid=COjrh5fXv-kCFTUTfQodZOAIJA  https://ad.doubleclick.net/ddm/trackclk/N5295.126603.2849656920621/B23991634.271810267;dc_trk_aid=466218558;dc_trk_cid=130937919;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR0JE2IQ0N-Ua9FyAO7we3pOehqj-8ikCn8BK-P4GZlKHg6giS0T4By8m9U   https://teachfromhome.google/intl/es-419/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Google for Education are successful.

Google for Education Creative Analysis: 

Google for Education placed a Image ad in 2020-04-20-2020-06-20, and got 167 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Google for Education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  United States,Jordan  Peru,Colombia,Mexico
Language  Dutch  Dutch  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Google for Education has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Google for Education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-20-2020-06-20  2020-04-13-2020-06-20  2020-05-14-2020-06-20
During  62 days  69 days 38 days 
Like  167  805  70378
Share  31  408  36586
Comment  11  35  2771

Advertising effectiveness is a direct manifestation of advertising. Google for Education ‘s Top 1 ad received 167 likes, 31 shares, 11 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Google for Education, helping Google for Education to grasp the ad data more clearly.