Top Ads on Goodfood
Goodfood Background Introduction:
Fresh ingredients and recipes - free delivery in Ontario and Quebec! Ingrédients frais et recettes - livraison gratuite au Québec et en Ontario!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Goodfood has been advertising and marketing on Facebook for many years. And Goodfood has placed 326 of ads on the Facebook platform in the last month. In the past few years,Goodfood has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Goodfood on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Goodfood. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Goodfood.
1.Goodfood Top 3 Ads Basic Understanding
|Page Categories||Grocery Store||Grocery Store||Grocery Store|
Goodfood Marketing Objectives Analysis:
Goodfood has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Goodfood best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Goodfood Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Jusqu'à 50 % sur votre 1er panier||Get 3 Free Meals||Goodfood|
|Ad Copy Text||Savourez l’été avec nos nouvelles recettes excitantes pour le BBQ. Les repas prêts-à-préparer...||#1 meal kit made by Canadians, for Canadians Chef-created recipes Farm-fresh ingredients Fr...||Always wanted to try a meal kit? Discover a new way to cook with Goodfood and get delicious recipes ...|
|Link Description||N/A||Try Canada’s #1 meal kit||N/A|
|Text Word Count||185||111||133|
Goodfood Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Goodfood Top 1 ads got 5 likes. Goodfood uses a sentence with the finishing touch title: “Jusqu'à 50 % sur votre 1er panier”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Goodfood shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Goodfood should continue to optimize the ad content.
3.Goodfood Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Goodfood are successful.
Goodfood Creative Analysis:
Goodfood placed a Video ad in 2020-06-18-2020-06-18, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Goodfood Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Goodfood has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Goodfood Top 3 Ads Performance Display
|During||1 days||21 days||31 days|
Advertising effectiveness is a direct manifestation of advertising. Goodfood ‘s Top 1 ad received 5 likes, 1 shares, 0 comments in just 1 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Goodfood, helping Goodfood to grasp the ad data more clearly.